How to Use This Doc

If you haven’t already read the Startup Secrets

playbook⁠

: How to announce your early-stage funding, review that first.

If you have, you’ve probably gathered that there’s several steps involved in achieving your outreach goals. This Coda doc (with the help of

Coda AI⁠

!) can set you up for success, and remove friction from the process.

⁠

Let’s begin!

1.
`Press Ready Checklist`⁠

Use the

Press Ready Checklist⁠

to drive accountability, and gain visibility on what needs to happen next as you get ready to announce. Return to this list and cross off tasks as you complete other parts of this doc and the process.

2.
`Press Nurture List`⁠

The first step to developing your PR “muscles” is to nurture relationships with the press. This section can help!

Identify the people you’ll want to build a relationship with by using the AI-curated

Press Nurture List⁠

Then, assign priorities and refine your list in the

Ideal Press Tracker Table⁠

3.
`Author Your Announcement`⁠

When you are ready to start crafting your press release, fill out your company’s background information, and Coda AI can help you write, brainstorm, and edit.

When you get close to the final version, Coda AI can help provide a final content or grammar review.