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Press Ready Checklist
The Startup Secrets broke down several things to keep in mind before you announce your funding. We thought it would be helpful to convert that into an actual checklist for you to augment and track!
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Hover over the top right of the table, and you can choose to filter or sort the data. The table below is sorted by priority.
Press Ready Checklist
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Priority
Owner
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Checklist Item
Priority
Owner
Notes
Nurture press relationships well in advance of funding announcement
P0
Open
Do your materials clearly articulate if/when your product or beta will be available?
P0
Open
Is it evident how prospective partners or customers can get in touch?
P0
Open
Are mechanisms in place to capture leads, for example, on your company’s website?
P0
Open
Nail startups value proposition
P0
Open
Have you secured your social handles and polished up your social presence?
P1
Open
Have lead nurturing tactics been established and assigned to the team?
P1
Open
Post open roles to your careers page
P1
Open
Strategize with lawyers on Form D filing
P1
Open
Coordinate with customers for approved quotes to use in press
P1
Open
Author press release with hired support
P1
Open
Update founder headshots
P2
Open
Author company blog post
P2
Open
Update website to look so fresh and so clean, clean!
P2
Open
Double check that company name’s trademark is in order
P2
Open
Coordinate with investors on the announcement
P3
Open
Coordinate with the internal team on the announcements to drive reach
P3
Open
Develop creative assets for the announcement
P3
Open
Update team photo
P3
Open
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