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Press Ready Checklist
The Startup Secrets broke down several things to keep in mind before you announce your funding. We thought it would be helpful to convert that into an actual checklist for you to augment and track!
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Press Ready Checklist
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Checklist Item
Priority
Owner
Notes
1
Nurture press relationships well in advance of funding announcement
P0
Open
2
Do your materials clearly articulate if/when your product or beta will be available?
P0
Open
3
Is it evident how prospective partners or customers can get in touch?
P0
Open
4
Are mechanisms in place to capture leads, for example, on your company’s website?
P0
Open
5
Nail startups value proposition
P0
Open
6
Have you secured your social handles and polished up your social presence?
P1
Open
7
Have lead nurturing tactics been established and assigned to the team?
P1
Open
8
Post open roles to your careers page
P1
Open
9
Strategize with lawyers on Form D filing
P1
Open
10
Coordinate with customers for approved quotes to use in press
P1
Open
11
Author press release with hired support
P1
Open
14
Update founder headshots
P2
Open
15
Author company blog post
P2
Open
16
Update website to look so fresh and so clean, clean!
P2
Open
17
Double check that company name’s trademark is in order
P2
Open
18
Coordinate with investors on the announcement
P3
Open
19
Coordinate with the internal team on the announcements to drive reach
P3
Open
20
Develop creative assets for the announcement
P3
Open
21
Update team photo
P3
Open
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