Gallery

Product Workspace

Product Analysis

Reports

User convos to be done

Explore

Ludo Express Doc

Baseline conditions to be met

Should give instant gratification

User shall be able to win both gems and cash

Game should already have PMF

Has mechanics to implement win variance

Game has some factor of entertainment

Gameplay is between 2 to 5 minutes

Why behind building Ludo Express

Hugely popular on other casual RMG platforms

Element of nostalgia

Easy to explain core mechanics, faster adoption

Great entertainment factor

Reason for popularity of Ludo

Simple to play

Nostalgia factor

Perception of easy cash win

Entertainment value

Current concerns on Ludo Express

It feels difficult to win anything

Maths is not in our control

Missing micro interactions & delight elements

Game needs to feel faster

Dice roll takes time

pawn movement feels clunky and slow

pawn dismissal is slow

there are no elements of time passing or speed except rolls and moves which are slow themselves

Not enough happening to keep me engaged - it gets boring

there are no elements of time passing or speed except rolls and moves which are slow themselves

there are no additional colors, background music, alerts etc

simple example - if im running out of time to play a move, it needs to communicated both visually and auditory

Fatigue can build up quickly because its the same thing again and again - less elements to create dynamic gameplay

Competitor Win rates

CardBaazi Ludo Tournaments

₹2 Entry → 24.4% (larger) + 19.6 % (win back) = 44% [1250 entries] - 20T - 100x

₹20 Entry → 10% (larger) + 34.67 (win back) = 44.67% [750 entries] - 25T - 100x

₹49 Entry → 4% (larger) =4% [25 entries] - 3T - 20x

Zupee Ludo Supreme Tournaments

₹1 Entry → 5.5% (larger) + 47.5% (win back) = 53% [400 entries] - 5T - 50x

₹9 Entry (Mega) → 4.67% (larger) + 57.33% (win back) = 62% [15L entries] - 100T - 5555x

₹5 Entry → 5.71% (larger) + 48% (win back) =53.71% [175 entries] - 5T - 22x

₹25 Entry → 24% (larger) + 28% (win back) =52% [25 entries] - 3T - 5x

Cardbaazi Rs.2 entry

⁠

Cardbaazi Rs.20 entry

⁠

Zupee Rs.9 Entry

⁠

Zupee Rs.25 Entry

⁠

Jumbo Win Rates

No segregation based on entry value

Single round cash payout →

20.67%⁠

⁠

Perceived single round Payout (Cash + gems return) →

41.68%⁠

⁠

Cash payouts multipliers → 1.5 to 2x

⁠

Possible mechanics to build in Ludo

Extra move on 6

Random new opponent spawn

Re-roll (1/5) 💎

User has the option to re shuffle the die if they don’t like the current number

First re-roll will be free

Second re-roll will be paid

Extra skip/lifeline (1/3)

Board reset (3/5) 💎

User has the option to reset their opponent position so at to get a formation that may be easier to eliminate and score higher

Limited to once per game session

TBD: If board can be reset after user has completed a couple of moves

Extra move

Fast forward on home line

Snipe (eliminate some opponent pawns within the range)

Movement Tunnel

Bonus for all being eliminated

Spawn gems or cash

Level progression

5 pawns of user from 4

Early Observations

Game on game retention flattening after 7 game sessions

5% dropoff before first game session concludes (need to check if sec)

45.5% dropoff after first game session

62.7% dropoff after second game session

Elements for control

| Considering dice follows RNG, move count is fixed and reward to score thresholds are consistent, these are the leavers that can affect reward distribution:

Opponent pawn placement formations

Larger count of high point pawns

High point opponent pawns are close to user pawns

⁠

Actionables

Build re-roll mechanic ✅

Improve explanation of Lifelines/Skip ✅

Make game board more visually appealing ✅

Resolve errors and bugs in gameplay 🟡

Identify risky boards, find probability, derisk distribution 🟡

1.? ?Ensuring they win something in first two plays 2.? ?Giving a favourable board for first seven plays 3.? ?Making the game feel quicker & dynamic (wrt to music, effects)

Make metabase dashboard

graph of daily gems in and money out %age

Elements to make game dynamic

Visual

Pawn enters home line

Crossing score threshold

Audio

Crossing score threshold

Mechanic *

Haptic

⁠

Questions to work on:

What happens with a successful ludo / end vision with ludo game

Look like

feel like

what should it do

features

hero game or not / single game or not

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.