o If an organization wants a specific subset of advisors to be subscribed to a campaign, hearsay automatically subscribes those who are not currently subscribed, those who have not previously unsubscribed

Email notification when advisor is subscribed to a campaign, with a link to allow them to review details and unsubscribe

Campaigns overview screen shows

Campaigns

Subscribe/unsubscribe button

Next publish date

Allow publishing posts to: (select networks)

You can also click See Previous Posts to review all past content scheduled as well

Once subscribed all scheduled posts appear in calendar

For relative campaigns -Advisor can reschedule, unschedule and modify posts

Advisor selects which networks to allow publishing to

If any of the posts in the campaign contain a message that is over 140 characters long, Twitter will not be available to select as one of the social networks on which the campaign's posts can be published

Sprout Social

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Sprout’s uses tags for campaigns. The workflow is:

Create a new campaign

Campaign Name

Select date range

Campaign Brief/Summary

Select Groups it should be visible to

The campaign becomes a tag that is available in the compose screen

Create a new post, select the campaign tag

Auto-schedule with sprout queue or choose specific date & time

Shows posts in campaign that have already been posted

Shows archived campaigns

Campaign planner

⁠

Queued posts,

posts needing approval

drafts

sent

upcoming posts

campaign performance

impressions

engagement

engagment rate

post clicks

Campaigns are highlighted with a specific color on your calendar

Hootsuite

Video & details:

https://help.hootsuite.com/hc/en-us/articles/1260804251710-Create-and-manage-content-campaigns#create-a-content-campaign-0-0⁠

⁠

Pretty basic

Create a campaign

Name

Summary

Start and end date

Optional

Add link setting presets to every post in campaign

Add tags to every post

This campaign appears as an option for all organization members to select when publishing content.

Organization members can also filter the content planner by campaign to see all content scheduled for the campaign.

Assign a campaign to a post

Select an organization when you are creating a post, and then select Select campaign to associate the post with a current or future campaign.

⁠

Point to each campaign to view its Summary.

The Select campaign button does not appear unless there are current campaigns available to publish to.

Associated posts can’t be scheduled outside of the campaign’s defined date range.

Sprinklr

Sprinklr Training - Using Evergreen Campaigns

https://youtu.be/oxmkzVTyKto⁠

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Evergreen Campaign - no end date

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Screen Shot 2022-01-10 at 9.53.21 AM.png

⁠

Create a campaign

Name

Description

Start and end date

Status - Draft/Active/Expired

tags

Users

Location based posting

ex: Reputation - can chose to enroll

Suggested Features

User needs to be able to authorize admin to post on their behalf, then unauthorize

Possibly post on days where nothing is currently scheduled in a user’s calendar

Choose which days you want to post on (Ex: Mon/Wed/Fri) as an alternative to just choosing the cadence

Ability to subscribe to a campaign in the middle of it and start with the next scheduled post

Delete or opt out of posts from a campaign that you don’t want to share

Notes From how Campaigns were used at Guardian:

Life insurance awareness month. Posts on this topic scheduled throughout the month. Images one day, link to an article the next time.

Some people didn’t like campaigns going out on their behalf but they liked seeing the content. Didn’t want to subscribe to it but they wanted to have the option to manually schedule it.

⁠

liveingconfidently.com⁠

- as a new article was written it would go into a campaign then everyone subscribed would get the next article that was published.

Always better engagement when a campaign was running.

How might we take data about who is looking at your content and then generate leads from them? Example: if the same person clicks on 2 articles from campaign in same month then serve up an offer like an ebook.

FMG Issues

If the campaign started on March 1st you had to subscribe on that day. Couldn’t subscribe it advance - it started posting on the day you subscribed.

Couldn’t hide the campaign until the date available.

If subscribed after the sequence was finished it wouldn’t work

Couldn’t set an expiration date or set a last date that a person could subscribe to it

If a campaign was deleted, posts might still go out to subscribers

Live social

User able to change post dates

Create campaigns that are only visible to certain users in the company

Teams - Corporate admin that can do everything as well as a Content Admin for each team - example marketing admin at a local level who wants to create a campaign for their office.

Analytics

Folder Analytics - Clicks, shares, comments, etc. Analytics by folder rather than posts was helpful for getting accurate data on the campaign since a post could be used in other content libraries or in other ways.

Engagement by network

Unique readers vs total readers

Export Reports

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