Hearsay Social
Evergreen content that can be shared any time Preset with schedule dates and times (ex. holidays, events, series of webinars, etc) Any content admins add after you’ve subscribed will still be scheduled Add a summary when creating a new campaign Ability to auto-subscribe advisors to a campaign o If an organization wants a specific subset of advisors to be subscribed to a campaign, hearsay automatically subscribes those who are not currently subscribed, those who have not previously unsubscribed Email notification when advisor is subscribed to a campaign, with a link to allow them to review details and unsubscribe Campaigns overview screen shows Subscribe/unsubscribe button Allow publishing posts to: (select networks) You can also click See Previous Posts to review all past content scheduled as well Once subscribed all scheduled posts appear in calendar For relative campaigns -Advisor can reschedule, unschedule and modify posts Advisor selects which networks to allow publishing to If any of the posts in the campaign contain a message that is over 140 characters long, Twitter will not be available to select as one of the social networks on which the campaign's posts can be published Sprout Social
Sprout’s uses tags for campaigns. The workflow is: Select Groups it should be visible to The campaign becomes a tag that is available in the compose screen Create a new post, select the campaign tag Auto-schedule with sprout queue or choose specific date & time Shows posts in campaign that have already been posted Campaign planner
Campaigns are highlighted with a specific color on your calendar Hootsuite
Pretty basic
Add link setting presets to every post in campaign This campaign appears as an option for all organization members to select when publishing content. Organization members can also filter the content planner by campaign to see all content scheduled for the campaign. Assign a campaign to a post Select an organization when you are creating a post, and then select Select campaign to associate the post with a current or future campaign. Point to each campaign to view its Summary. The Select campaign button does not appear unless there are current campaigns available to publish to. Associated posts can’t be scheduled outside of the campaign’s defined date range.
Sprinklr
Sprinklr Training - Using Evergreen Campaigns Evergreen Campaign - no end date
Status - Draft/Active/Expired Location based posting
ex: Reputation - can chose to enroll
Suggested Features
User needs to be able to authorize admin to post on their behalf, then unauthorize Possibly post on days where nothing is currently scheduled in a user’s calendar Choose which days you want to post on (Ex: Mon/Wed/Fri) as an alternative to just choosing the cadence Ability to subscribe to a campaign in the middle of it and start with the next scheduled post Delete or opt out of posts from a campaign that you don’t want to share
Notes From how Campaigns were used at Guardian:
Life insurance awareness month. Posts on this topic scheduled throughout the month. Images one day, link to an article the next time. Some people didn’t like campaigns going out on their behalf but they liked seeing the content. Didn’t want to subscribe to it but they wanted to have the option to manually schedule it. - as a new article was written it would go into a campaign then everyone subscribed would get the next article that was published. Always better engagement when a campaign was running. How might we take data about who is looking at your content and then generate leads from them? Example: if the same person clicks on 2 articles from campaign in same month then serve up an offer like an ebook.
FMG Issues
If the campaign started on March 1st you had to subscribe on that day. Couldn’t subscribe it advance - it started posting on the day you subscribed. Couldn’t hide the campaign until the date available. If subscribed after the sequence was finished it wouldn’t work Couldn’t set an expiration date or set a last date that a person could subscribe to it If a campaign was deleted, posts might still go out to subscribers
Live social
User able to change post dates Create campaigns that are only visible to certain users in the company Teams - Corporate admin that can do everything as well as a Content Admin for each team - example marketing admin at a local level who wants to create a campaign for their office. Folder Analytics - Clicks, shares, comments, etc. Analytics by folder rather than posts was helpful for getting accurate data on the campaign since a post could be used in other content libraries or in other ways. Unique readers vs total readers
Competitor Analysis
