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Scalp Daily
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Social Media Newsletter
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Pre-Market Plan
Post-Market Report
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Social Media Newsletter

Product Plan

Educational Content

1. Introduction to Scalp Daily

A warm welcome and detailed breakdown of what the newsletter is, how it works, what to expect, and what not to expect. This is where we will introduce the layman's terms writing style and IG story-formatted stock options education. The introduction will include:
A welcome note by the founder (me)
What to expect – back-and-forth slides of what the program is and what it is not
How it works – a brief and detailed understanding of what they will receive on a daily basis and what to do with it (pre-market plan, post-market report)
Recommended software

2. Stock Options 101

A brief, but thorough breakdown of what stock options are and why they are our favorite financial instrument to trade among all others
What a stock share is
How stock options differ from stock shares – a brief comparison of the two instruments
The benefit of trading stock options vs. stock shares – an explanation of leverage, how timing affects leverage, and how all of that together creates opportunity to make much more money, much faster.

3. Terminology

Definitions of common stock market terminology that will be used in the newsletter. The goal is to use as little stock market lingo as possible, but the ones we will have to use will be outlined. Those terms include:
Supply Zone - the outlined price point on a stock chart where there likely will spark seller interest and move the stock price down
Demand Zone - the outlined price point on a stock chart where there likely will spark buyer interest and move the stock price up
Support Line - an important price point that marks the bottom of a current stock trading zone. Cross and hold below it indicates a new zone will form at a lower price point
Resistance Line - an important price point that marks the top of a current stock trading zone. Cross and hold above it indicates a new zone will form at a higher price point
VWAP Line - an ever-moving line on the stock chart that tells us the average price that the stock is trading at. A strong move and hold above or below it tells us the short-term direction of price
Key Level - an important price point that marks where a stock has reacted as previous support or resistance. Typically becomes the start of a new zone when the stock touches it again
Volume - a term used to indicate the amount of people/orders trading shares on a stock.
Call Option Contract - the thing you buy and trade when you believe the stock price will go up
Put Option Contract - the thing you buy and trade when you believe the stock price will go down
Expiration Date - the date in which the option contract will be worthless.
OTM - option contracts that are assigned for prices outside of the current stock price
ATM - option contracts that are assigned for prices at the current stock price
Delta - the part of an option contract that tells you how many dollars you will earn for every dollar the stock price rises.

4. Reading a Chart

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Definitions of common chart patterns that could form within a week of market action and how to trade them.
Understanding the “Trading Zone”
What is a pattern?
and why they are important
The 3 pattern categories
Reversal patterns
Continuation patterns
Scalp patterns
Reversal Patterns
Supply Drop
Demand Rally
Continuation Patters
Bullish Wedge
Bull Flag
Bearish Wedge
Bear Flag
Support-To-Resistance (STR)
Resistance to Support (RTS)
Scalp Patterns
Rally-Base-Rally (RBR)
Drop-Base-Drop (DBD)
Rally-Base-Drop (RBD)
Drop-Base-Rally (DBR)

5. Buying/Selling Stock Options

A brief technical description on how to navigate the option chain chart on any trading software (since they all pretty much work the same). This explanation will include:
Finding the Option Chain
Picking an expiration date
Finding ATM/OTM options
Buying
Selling
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Pre-Market Plan

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1. Today’s Situation

A basic breakdown/overview of overall stock market conditions. Each explanation will include the following:
An image outlining the patterns forming on the overall market (S&P 500 or NASDAQ)
A caption further explaining the image
A clear, concise paragraph that explains the point of what the image represents (in layman’s terms)
A decision on what type of option contracts to trade today (call or put)
The date (for timestamp purposes)
The page number (so the reader knows how short or long the story is)

2. Plays of the Day

Specific stock option trades to consider (potentially multiple). Each one has detailed information on how to trade it that includes:
Ticker name (i.e. FB)
Expected price movement (i.e. $222 - $225)
An image outlining where exactly to look out for entries
Trade conditions (i.e. at what prices to consider entering a trade and how)
Option contracts to buy (i.e. if price hits $222 + [enter condition], buy [enter exact option contract])

3. When Not to Trade

Specific scenarios to look out for to avoid losing money – particularly when looking at the overall market. Each slide will include:
An image outlining what exactly to look out for on a stock chart
A clear, concise explanation of the scenarios to look out for (in layman’s terms)
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Post-Market Report

1. How The Market Moved

A basic breakdown of how the overall market moved in terms of price action and pattern structures, compared to what we predicted in the pre-market plan. Each overview will include:
An image showcasing the day’s trading session price action
An explanation in layman’s terms on how the market moved

2. Trades That Happened w/ Profit Outcomes

A detailed breakdown of trade opportunities that actually presented themselves on the stocks we suggested trading in the pre-market plan. Each slide includes:
An image showcasing the exact places where a trade opportunity presented itself on the stock
Explanations of types of trades that could've taken place at those times
Profit outcomes of each trade based on suggested options contract

3. Tomorrow’s Predictions

A basic prediction on what kind of trade activity will happen in the after hours session and pre-market.
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