Pre-Drafted Letters and Scripts:
Week 1 Ambassador Content Guide - Clayton Shelvin, Executive Director
🎥 OPENING VIDEO (60-90 sec)
Setting: Main Stage at Freight
Purpose: Launch campaign with executive vision and personal connection
1. Personal Welcome & Setting Context
Connect the physical space to the message Example: “Standing on this historic stage at the Freight & Salvage, I’m reminded of the thousands of performances, stories, and connections that have happened right here…” Share a brief personal moment that connects you to the venue’s impact 2. Campaign Introduction
Frame “Our Roots Run Deep” theme Explain how 56 years of history has created deep community roots Connect to present moment: we’re not just celebrating history, we’re growing stronger Example: “Our roots run deep in Berkeley, and like any healthy tree, we continue to grow, reach higher, and provide shelter for our community…” 3. Why Now
Connect timing to organizational momentum Reference post-pandemic recovery success Mention upcoming programs (December shows, DeFord Bailey Festival) Example: “As we close 2024, we’re seeing remarkable growth in our programs, our audience, and our impact…” 4. Community Call
Make it personal and actionable Invite participation beyond donations Emphasize collective ownership Example: “The Freight belongs to all of us, and there are many ways to be part of our story…” 📄 WRITTEN CONTENT (150-300 words)
Format: Executive Letter
Purpose: Deeper dive into campaign vision and community impact
Opening Context
Set larger context for campaign More than fundraising - community building Example: “As Executive Director, I see daily evidence of how the Freight brings people together…” Mission Alignment
Connect campaign to organizational direction Link to new programs and initiatives Reference upcoming changes (website, building improvements) Show how support enables growth Personal Stake
Share your vision as Executive Director What excites you about Freight’s future How community support transforms possibilities Example: “What inspires me most is seeing how every contribution, every volunteer hour, every shared story strengthens our community…” 🎥 CLOSING VIDEO (60-90 sec)
Purpose: Bridge to Education Week, maintain momentum
1. Early Impact Acknowledgment
Reference initial campaign response Share any immediate feedback or stories Example: “In just this first week, we’ve heard so many moving stories from our community…” 2. Looking Forward
Connect to Education Week Preview education program focus Introduce PC Muñoz and education team Example: “Next week, we’ll shine a light on one of our most impactful initiatives - our education programs. You’ll hear from our Education Director PC Muñoz about how we’re nurturing the next generation of musicians and music lovers…” 3. Sustained Invitation
Keep engagement door open Connect current support to educational impact Emphasize how community support enables education programs Example: “Your support helps ensure that music education remains accessible to all in our community. Stay tuned to learn more about how we’re making that happen…”
Key Executive Themes to Weave Throughout:
Share your perspective on Freight’s evolution Connect past success to future potential Example: “From my vantage point as Executive Director…”
Emphasize shared ownership Highlight collective impact Example: “Every person who walks through our doors adds to our story…”
Reference recent successes Preview upcoming innovations Example: “We’re building on our strongest foundation yet…”
Pre-Drafted Letters and Scripts:
Content Guide
