Ambassador Brief: Week 1

Week 1 Ambassador Brief- Campaign Launch (Nov 11-17, 2024)

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Week 1 Ambassador Brief- Campaign Launch (Nov 11-17, 2024)

Content Guide

Pre-Drafted Letters and Scripts:

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Sample Text: Executive Letter⁠

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Sample Script: Opening Video⁠

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Sample Script: Closing Video⁠

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Week 1 Ambassador Content Guide - Clayton Shelvin, Executive Director

🎥 OPENING VIDEO (60-90 sec)

Setting: Main Stage at Freight Purpose: Launch campaign with executive vision and personal connection

1. Personal Welcome & Setting Context

Connect the physical space to the message

Example: “Standing on this historic stage at the Freight & Salvage, I’m reminded of the thousands of performances, stories, and connections that have happened right here…”

Share a brief personal moment that connects you to the venue’s impact

2. Campaign Introduction

Frame “Our Roots Run Deep” theme

Explain how 56 years of history has created deep community roots

Connect to present moment: we’re not just celebrating history, we’re growing stronger

Example: “Our roots run deep in Berkeley, and like any healthy tree, we continue to grow, reach higher, and provide shelter for our community…”

3. Why Now

Connect timing to organizational momentum

Reference post-pandemic recovery success

Mention upcoming programs (December shows, DeFord Bailey Festival)

Example: “As we close 2024, we’re seeing remarkable growth in our programs, our audience, and our impact…”

4. Community Call

Make it personal and actionable

Invite participation beyond donations

Emphasize collective ownership

Example: “The Freight belongs to all of us, and there are many ways to be part of our story…”

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📄 WRITTEN CONTENT (150-300 words)

Format: Executive Letter Purpose: Deeper dive into campaign vision and community impact

Opening Context

Set larger context for campaign

More than fundraising - community building

Example: “As Executive Director, I see daily evidence of how the Freight brings people together…”

Mission Alignment

Connect campaign to organizational direction

Link to new programs and initiatives

Reference upcoming changes (website, building improvements)

Show how support enables growth

Personal Stake

Share your vision as Executive Director

What excites you about Freight’s future

How community support transforms possibilities

Example: “What inspires me most is seeing how every contribution, every volunteer hour, every shared story strengthens our community…”

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🎥 CLOSING VIDEO (60-90 sec)

Purpose: Bridge to Education Week, maintain momentum

1. Early Impact Acknowledgment

Reference initial campaign response

Thank early supporters

Share any immediate feedback or stories

Example: “In just this first week, we’ve heard so many moving stories from our community…”

2. Looking Forward

Connect to Education Week

Preview education program focus

Introduce PC Muñoz and education team

Example: “Next week, we’ll shine a light on one of our most impactful initiatives - our education programs. You’ll hear from our Education Director PC Muñoz about how we’re nurturing the next generation of musicians and music lovers…”

3. Sustained Invitation

Keep engagement door open

Connect current support to educational impact

Emphasize how community support enables education programs

Example: “Your support helps ensure that music education remains accessible to all in our community. Stay tuned to learn more about how we’re making that happen…”

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Key Executive Themes to Weave Throughout:

Leadership Vision

Share your perspective on Freight’s evolution

Connect past success to future potential

Example: “From my vantage point as Executive Director…”

Community Investment

Emphasize shared ownership

Highlight collective impact

Example: “Every person who walks through our doors adds to our story…”

Organizational Momentum

Reference recent successes

Preview upcoming innovations

Example: “We’re building on our strongest foundation yet…”

Pre-Drafted Letters and Scripts:

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Sample Text: Executive Letter⁠

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Sample Script: Opening Video⁠

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Sample Script: Closing Video⁠

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