Introduction

STEP 1

STEP 2

STEP 3

When crafting your offer you want it to be Distinguishable, Understandable, and Heartfelt. An offer that prompts people you want to serve to take action immediately when they hear or read it.

HERE ARE THE ESSENTIAL CHARACTERISTICS of the 3 key terms.

Distinguishable

Does it stand out and is it easy to identify?

Different angle to what’s out there.

Clearly shows a unique approach.

Understandable

Does it make sense and is it simple to explain?

Make it so a child can comprehend it.

Indicates how your solution will solve their problem.

Heartfelt

Is it authentic to you and coming from a desire to serve?

Must be genuine to who you are and your values.

Represents what you stand for.

THERE ARE 3 STEPS TO ACHIEVING YOUR OFFER

Identifying who you want to serve.

Establishing a clear incentivizing offer.

Crafting your delivery system.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.