Explore

Sales Script w/ Analysis

4 Stages:

Negative Situation - What’s going wrong?

1st Target → Get to a Level 2 or 3 Conversation (Figure out the WHY)

2nd Target → Ask the 4 Horsemen Of Pain (Expand The Pain)

3rd Target → Rapid Fire

Desired Destination - Where do you want to go?

1st Target → Define 3-4 Month Goal

2nd Target → Expand Goal to 3-4 Years Goal

Negative Implication - What happens if you don’t get there?

1st Target → Get Timing Commitment

2nd Target → Create Pain Around Waiting (COI)

Dynamic Presentation

1st Target → Show how our pillar(s) solves their specific Negative Situation

2nd Target → Show How our pillar(s) get them toward their Desired Destination

3rd Target → Prospect agree’s that our solution is the missing link/COO (category of one)

Script

Recap Triage

xxxx

#2 - Desired Destination

Expand their gap, Create a brighter future, Connect to Identity

1st Target: Define 3-4 Months Goal

“Okay, lets say we sharpen your message and presentation skills—what improvements would you like to see 3-4 months from now?”

2nd Target: Expand Goal to 3-4 Years Goal

“Totally possible! Now the real question, down the line as you continue to progress, 3-4 years from now, when you become the BEST communicator and leader you want to be, what does that look like?”

“What would that do for you?” (Logical response)

“What would that mean to you?” (Emotional)

#3 - Negative Implication

Consequences of doing nothing or things getting worse

1st Target: Get Timing Commitment

Urgency / Cost of Inaction (After Big Vision & Level 3 Conversation)

“Totally, love that, and I think I know the answer here…So if you found a way to start seeing these results, when would you want to start seeing these things improve for you?”

2nd Target: Create Pain Around Waiting

“You know this process has helped thousands of clients now & one of our most important questions we always ask to help someone reach their goals is to understand not just the positive goal set but also to look on the flip side of the coin… so just as an exercise, what happens 2 years, 5 years, 10 years down the road if you’re not able to fix this?”

“Are you willing to settle for that?” (Ownership question → Get them to admit it’s their responsibility)

“Whose choice is it if you settle or not?”

“Time for a change then, possibly?”

#4 - Dynamic Presentation

1st Target: Show how our pillar(s) solves their specific Negative Situation

2nd Target: Show How our pillar(s) get them toward their Desired Destination

3rd Target: Prospect agree’s that our solution is the missing link/COO (category of one)

Transition in Dynamic Presentation-

“Okay well, that’s what I really needed to hear… because based on everything you told me, what we’re doing would actually work for you… So out of curiosity if we were to set you up with your own personal coach, a customized plan, and a proven system that others are using to get real outcomes… would you be open to providing a testimonial or even some sort of written feedback once you achieved your final goal?”

Would it be helpful if I walk you through what we do and how it works?

“Okay, cool. Well the way the program would work is… we would work with you hands on for the next 12 weeks to make sure that you know exactly how to follow our proven communication framework. We’re going to customize the process to your role and make it realistic to implement. And once you’ve built confident delivery, clear structure and message, we’re going to keep working with you just to ensure that you have the right habits, the right mindset & a maintenance process in place so that you can keep the momentum for the rest of your life… Right?”

⁠

Pillar 1: KNOWLEDGE & TRAINING

“So I know you had mentioned that over the past [duration] you have been struggling a little with [pain points/problems].

And taking all that into consideration, I think there’s three things that will actually help you solve this… Firstly, the Bootcamp is a 12-week program (three months), cornerstoned by a 3-day live, in-person event in your city. At the event, you’ll learn:

The 4S System: How to master your State, Story, Strengths and Strategy to become a powerful communicator and individual.

The Authority Communication Framework (ACF)—our step-by-step method to plan, craft, and deliver talks that win attention and drive action.

The WHY Pitch: A proven pitch structure you can use for sales, funding, internal buy-in, or keynotes.

Ultimately… this gives you a foundation you can rinse-and-repeat for any stage or screen. Having world-class knowledge and training as a foundation, Does that make sense?”

Pillar 2: EXPERT COACHING

“Okay great—here’s where it gets exciting. We pair the training with intense, live coaching reps.

At the 3-day event, you’re on stage more than we are. You’ll deliver multiple runs while three expert coaches—people who

(a) regularly command ~$10,000 speaking fees,

(b) are multi best-selling authors,

(d) sell from stage generating tens of thousands of dollars—

watch you speak and give targeted, specific feedback. Not one, not two, but three experts plus peer review dial in your content, delivery, and commercial outcomes.

Between sessions, we tailor practice to your role, audience, and calendar—board briefings, sales demos, investor pitches, or keynotes—so you progress fast on the exact moments that matter most to you. Can you see how structured training + on-stage expert coaching work hand in hand?”

Pillar 3: PROXIMITY WITH SPEAKERS TRIBE

“Awesome, the third thing ties it all together: Proximity.

You get 12 weeks of access to Speakers Tribe, with a monthly in-person meeting in your city. You’ll plug into a high-caliber network—corporate leaders, entrepreneurs, coaches, consultants, and active speakers—who share opportunities, give feedback, and help you continually upgrade your communication. You’re not doing this alone; you’re surrounded by achievers who speak, improve, and open doors.

This is our uniqueness: you’re on stage more than we are, coached by three proven experts, and embedded in a tribe that keeps you sharp and visible. Can you see how having all 3 pillars working together is different from what you’ve tried before?”

Do you feel like this could be the right answer for you? Why?

⁠

Opportunity For Investment

“Can you see how all three of these working hand in hand together is different from what you’ve tried before?

Yes I can.

“Okay great, so you’re clear on the process of how we can get you where you want to go?”

“So the usual investment for everything we went over to help you achieve your goals is [$5,485]. But the cool part is, we have a couple things we’re doing right now, it’s basically an Ambassador program, where if you qualify (which you do). You get our “Case Study” pricing. So all that means is when you complete the event and you’re happy to share a short video testimonial, which we set up for you to do at the event, we honor that with [$1,500] off in good faith up front. Right, so it comes down to only [$3,985] for the 3-day live in-person event, the 12 weeks of after care with Speakers Tribe, plus the 1:1 coaching and knowledge you get throughout.”

“So the next step in the process there's just a couple quick questions we’ll take you through to get you enrolled… Do you have 2 mins?

Email? Phone? confirm full name

Zip Code of your residence, we have [x zip code]?

Is this the same as your Billing Address?

and as far as getting you access, would you prefer Debit or Credit?”

[AFTER PROCESSING PAYMENT]

Congratulations [name] and welcome to the Speakers Institute family! I'm going to meet with our director of coaching right after our call and let them know all about you and your goals so they can get to work getting you enrolled. They'll give you a call soon to schedule your onboarding call and help you get off to an amazing start!

To prevent refunds/buyers remorse:

What are you most excited about?

Love it, what made you decide to start getting results now and not waiting 6 more months?

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