📞 SPEAKERS INSTITUTE — SPEED-TO-LEAD OUTBOUND CALL SCRIPT For VSL Leads Who Did Not Book a Call --- 🎯 OBJECTIVE To quickly connect with a lead who just watched Sam’s Presentation Framework video, confirm their interest, uncover what they’re hoping to achieve, and book them into a free strategy call with a Speakers Institute Coach. --- 🧠 MINDSET FOR THE SETTER * You are not selling, you’re serving. * Your goal is connection + curiosity + clarity. * They’ve already shown interest — this is about helping them take the next step while the excitement is fresh. * Be calm, warm, low-pressure. --- ☎️ OPENING – SPEED TO LEAD (WITH MEMORY PROMPT) Rep: “Hi [Name], this is just [Your Name] calling from Speakers Institute — how are you?” (Pause) Rep: “I noticed you just watched Sam Cawthorn’s short video about the 10-Step Presentation Framework — the one that shows you how to structure a presentation that moves your audience to act. You didn’t get a chance to book your complimentary call yet, so I wanted to personally reach out while it’s fresh — is this still a good time to chat for a moment?” (If yes → continue. If they say “I don’t remember” or “Remind me,” use the next line.) --- If they don’t remember the VSL: “No problem — it was a quick video from Sam where he talked about how great presentations aren’t born, they’re built, and how structure — not confidence — is what helps you own any room. You might remember the examples — Karen the business coach, James the trainer, or Anita the executive who went from nervous to confident. Does that ring a bell?” (Pause and let them recall.) --- 💬 ENGAGE – DISCOVER THEIR INTEREST Rep: “Awesome. I’m curious — what made you click on that video in the first place? Were you looking to improve your presentations, speak more confidently, or maybe communicate your ideas better at work or in business?” (Pause — listen carefully. Mirror back their words.) --- 🧩 PROBLEM | SOLUTION | QUESTION FRAMEWORK PROBLEM: “You know how a lot of people do presentations or webinars that don’t quite land — maybe the audience zones out, or it just doesn’t feel engaging — even though the content is good?” SOLUTION: “Well, what Sam teaches is a simple 10-step structure that makes your message impossible to ignore. It’s helped people from teachers and executives to coaches and founders present with confidence, clarity, and influence — even if speaking isn’t natural for them.” QUESTION: “So tell me — what kind of presentations or talks do you usually give?” (Pause, listen, then follow up.) “And if you could improve one thing about how you communicate, what would it be?” --- ⚙️ BRIDGE TO THE BOOKED CALL Rep: “Perfect — that’s exactly what our free call helps with. One of our presentation coaches will walk you through where your talks might be losing attention and how to apply the 10-Step Framework to your specific message or industry.” (Pause for response) “It’s completely complimentary — no pressure, no pitch. You’ll just walk away with clarity on what to improve and how to fix it.” --- ✅ CALL TO ACTION – BOOK THE CALL Rep: “I’ve got a few open spots with our presentation coaches today and tomorrow — would mornings or afternoons work better for you?” (Book the time immediately while on the call.) --- 💬 IF THEY SAY “NOT NOW” OR “I’M BUSY”: “No worries at all — I can send you a quick message with a link to book at a time that suits you. The sooner you do it, the sooner we can help you implement what Sam shared in that video so your next presentation really lands.” --- 💬 IF THEY SAY “I’M NOT SURE IF THIS IS FOR ME”: “Totally fair — that’s exactly why we offer the complimentary call. It’s not a sales conversation, it’s just to see where you’re at and if this framework would actually help you. Would you be open to a quick 15-minute chat to find out?” --- 📞 CLOSING CONFIRMATION Rep: “Beautiful — I’ve locked that in for [day/time]. You’ll get a confirmation email and a quick SMS reminder before your call. Thanks again [Name] — I’m really excited for you. You’re going to love what you discover in that session.” --- ⚡️ SPEED-TO-LEAD EXECUTION NOTES Step Target Time Notes Initial Call Within 5 minutes of lead enquiry Strike while interest and emotion are fresh. Call Window 8:00 AM – 8:00 PM local time Respect local timezone. If Out of Hours Call next appropriate time window Example: if enquiry is 9:45 PM, call next morning 8:00 AM local. Follow-up Text/Email (if no answer) Within 10 minutes of missed call Short, friendly message (see below). --- 📱 FOLLOW-UP TEXT EXAMPLE (If No Answer) “Hey [Name], this is [Your Name] from Speakers Institute 😊 I saw you watched Sam Cawthorn’s Presentation Framework video — I wanted to help you book your free strategy call before spots fill. What time tomorrow would suit you best for a quick chat?” --- 🗣️ TONE GUIDE * Energy: Calm confidence — sound like a coach, not a closer. * Pace: Slightly slower than natural — relaxed but clear. * Intent: Genuinely help them take action on what they already want. * Words to embody: curiosity, clarity, care.