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You’re not selling — you’re serving.Your job is to reignite belief, not push a product.Focus on curiosity, not persuasion.Speak slowly, warmly, and confidently — like a coach who cares, not a salesperson.
“What do you remember most about that event?”“What was it that originally got you interested in joining?”“What did you hope to get out of the session back then?”“Was there something that stopped you from taking the next step into Bootcamp at the time?”“Do you still feel that desire to speak, share your story, or grow your confidence?”
“What is it that you do for work?Have you ever done any professional or personal development like this before?IF YES: What did you like / didn’t like about it?IF NO: Anything that held you back?If you found a way to upgrade your communication and achieve your goals, are you willing to invest in yourself to get the results you want?”
Take a deep breath.Remind yourself: “I’m here to help this person find their voice again.”Smile — your energy carries through your tone.Allow
Aged Lead Script
📞 OUTBOUND CALL SCRIPT – “PAST PREVIEW EVENT ATTENDEES (DID NOT BUY)”
🎯 PURPOSE
Reconnect with people who attended a Speakers Institute Preview Event months ago, help them recall the experience, re-engage their inspiration, and invite them into a genuine two-way conversation about their goals and how Bootcamp might help.
🧭 MINDSET BEFORE YOU DIAL
☎️ OPENING — RECONNECT & JOG MEMORY
Rep:
“Hi [Name]?
Hi, this is just [Your Name] calling from Speakers Institute — we haven’t met yet.
You actually attended one of our free Preview Events a while back — it might’ve been a few months ago — with Sam Cawthorn or one of our Speakers Institute coaches.
Does that ring a bell at all?”
(Pause — let them respond. Many will say, “Hmm, I think so…” or “Remind me what that was about?”)
Rep:
“No problem at all — it was the event where Sam and the team talked about confidence, storytelling, and how to share your message with influence.
You may remember — there were lots of takeaways about communication and personal growth.
I’m calling because we’re reconnecting with a few people who joined those sessions to see how things have been going since then.”
🔍 CONNECTING QUESTIONS — TO EXPLORE THEIR WORLD
These open the door to meaningful conversation:
(Let them talk. The more they share, the stronger the connection.)
🧩 PERSONALIZED INTRO (Problem | Solution | Question)
PROBLEM:
“You know how a lot of people come to those events feeling really inspired — maybe even had a breakthrough or thought, ‘I could actually do this.’
But then life gets busy, the momentum fades, and they never quite take that next step?”
SOLUTION:
“Well, what we do is help people like that — people who know they have a story, message, or skill to share — to rebuild that momentum, find clarity, and learn to communicate with confidence again.
That’s exactly what our Premiere Bootcamp is designed for — it’s the next step after the Preview Event, helping people go from inspired to unstoppable.”
QUESTION:
“I’m curious — since that event, what’s been happening for you?
Have you been able to keep building on what you learned, or has life just taken over a bit?”
(Pause — listen deeply. Your job here is to discover what’s changed, what’s stopped them, and what they still want.)
🔍 RAPID-FIRE SITUATION QUESTIONS
🎯 CLOSING — NEXT STEP
Rep:
“So the next step is simple — we’ll set up a short clarity call with one of our Speakers Institute coaches. It’s complimentary, so it doesn’t cost you anything.
They’ll help you map out where you are now, what’s holding you back, and whether we can help you achieve your goals.
If I look at a time for tomorrow, is the morning or afternoon better for you?”
(Book the time, confirm contact details, and thank them for their openness.)
🗣️ TONE & DELIVERY COACHING
Table 1
Element
How to Do It
Energy
Calm, confident, and caring. Think coach, not closer.
Pacing
Speak 20% slower than normal — this projects confidence.
Curiosity
Ask open-ended questions. Never interrupt.
Empathy
Match their energy and emotions. If they’re reflective, slow down. If excited, mirror it.
Purpose
Your goal is to help them believe again, not to “sell Bootcamp.”
There are no rows in this table
💬 COMMON RESPONSES & HOW TO HANDLE THEM
1️⃣ “Oh right, yes — I remember! I just got busy after that.”
Rep:
“Totally understandable — that happens to most people.
What’s amazing though, is the Bootcamp was created exactly for that reason — to help people pick up from where they left off and actually bring that inspiration to life again.
Would you be open to having a quick chat with one of our coaches to see if it’s still a fit for where you’re at now?”
2️⃣ “I loved the event but wasn’t ready back then.”
Rep:
“I hear that a lot — sometimes the timing just isn’t right.
The great thing is, the Bootcamp runs regularly and it’s designed to meet you where you are now, not where you were months ago.
If you’re open, we could explore what’s changed since then and whether this could be the right time to do it properly.”
3️⃣ “I’m not sure if Bootcamp is for me.”
Rep:
“That’s fair — and honestly, that’s why we reconnect.
Sometimes it’s hard to know until you have a real conversation about your goals, confidence, and message.
We have a quick call with one of our coaches where you can get clarity — no pressure, just seeing if we can help.”
4️⃣ “What’s the Bootcamp again?”
Rep:
“Great question — the Premiere Bootcamp is a transformational 3-day experience followed by 12 weeks of guided learning.
It’s where you get clarity on your message, learn to share your story powerfully, and rebuild your confidence as a communicator — whether that’s in business, leadership, or your personal life.
It’s helped over 7,000 people find their voice and become powerful communicators.”
5️⃣ “How much does it cost?”
Rep:
“It really depends on whether you join online or in-person and which payment option works best for you.
The best next step is to chat with one of our coaches — they’ll walk you through what’s included, what’s right for you, and all the options.
Would you be open to that quick chat this week?”
✨ QUICK PRE-CALL RITUAL
Before each call:
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