Webinart.ist

Webinart Playbook

Mock Press Release

Slide Deck Notes

Outreach Messaging

Partners, Prospects, Resources

Development Notes

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Outreach Messaging

Branding Support Email

I’ve decided to focus on a business that helps freelancers, namely creators and consultants, connect with their audience through webinars. Specifically, I want to help them package their expertise into an offering they can use to educate and generate business through a marketing funnel.

However, I want to keep the scope broad enough for enterprise and small business clients, while tailoring my marketing to specific groups.

I am starting off new so I don’t have any testimonials. Additionally, I lack experience in some areas so I want to build partnerships to help me execute on this business.

My goal is to design a brand and website (”Webinart”) that would engage potential partnerships and develop prospective leads.

I’d like your help with crafting the design and copy for a landing page to engage potential partners and develop leads.

My thinking is about energizing webinars and online sessions so they are much more enjoyable and engaging while not being overly time-consuming.

I want to incorporate the following elements into an all-in-one solution:

Marketing: packaging offer, building a lead funnel with automations, and delivering sales

Presentation: teaching communication skills, slide deck design, and presentation tools

Instructional design: course development, interactivity, workshop design, learning & assessment

Let’s discuss what should go in this landing page and how I can use it to generate leads.

Start off with a recommendation of strategies. I’ll pick one or modify the ones you suggested. Then we’ll work on the sections for the landing page and then copy.

Video Pitch

My name is a Bilaal. I'm a former product manager turned webinar enthusiast. And I'm looking for collaborators which is why I'm reaching out to you specifically.

And I'm on a mission to change lives by helping experts reveal their insights in their craft and build an audience.

I want to leave you with a question that I hope will inspire you to consider this pitch.

First, a brief story.

During the pandemic I was part of a company that was helping freelancers, many of whom were part of the great recession, corporate professionals seeking greater flexibility and income potential with independent work.

I spoke with Jennifer, a former executive at one of the world's largest energy companies, who was struggling to find clients. Instead of spending time advising the right people and sharing her decades of craft and experience, she was bogged down with generating leads and administration – setting up her business, building and maintaining a website/blog/newsletter, navigating social media, doing cold outreach.

She wasn't having any fun.

Jennifer is empathetic, engaging, and simply brilliant; and she hated the feeling of being underutilized. I wanted to help her and yet I know putting her on a marketplace platform similar to an Upwork was just adding to her needle-in-a-haystack problem.

According to

Statista⁠

, the number of freelancers in the US in 2017 was 57.3 million. And in 2022, this jumped to a whopping 70.4 million. Experts also predict that by 2028, there will be 90.1 million freelancers in America alone. With the prospect of AI that number could go much higher. It's possible to imagine a future where one-third of the population will be working independently.

This leads me to the question:

How can someone like Jennifer and the millions of other corporate leaders turned freelance consultants find a way to build a business on their terms?

The answer: show them.

In other words, package their expertise in a virtual workshop – an engaging, interactive webinar – that showcases the very best of their insight and method. And invite their ideal customer to the conversation.

Here's the question that is my invitation to you:

What do you get when you bring together some of the best minds in instructional design, workshop facilitation, storytelling, video production, and lead generation?

You get a team that empowers emerging leaders by connecting them to the people they were meant to serve.

Click the link below to learn more about how I'd like your help to realize this vision.

Narrative Pitch - Paul’s Story

You're at a bar, socializing with friends and their acquaintances. Among them, you're introduced to Paul, a person who immediately stands out as someone special.

As you chat with Paul, his unique qualities become apparent. He's passionate about shipbuilding and sailing, a hobby he pursues in his free time. Despite working at IBM for 20 years, it's shipbuilding that has honed his skills in identifying what needs to be done and finding the right resources to accomplish it. He's adept at managing risk and opportunity, a skill that's propelled his career at IBM, where he currently serves as a Vice President.

However, Paul is more than just another cog in the corporate machine. He harbors a desire to utilize his talents beyond IBM's walls. His dream? To start his own business. But with a family, a home, and other hobbies, Paul faces the daunting task of building a business from scratch. This involves creating a website, managing it, marketing, networking on LinkedIn, engaging in social media, and more - all while maintaining his current responsibilities.

The crux of the matter is how someone like Paul can efficiently grow a business without overcommitting. He has a valuable gift that, if properly showcased, could thrive in the marketplace without needing to rejoin the corporate world.

The solution lies in the power of video. It’s about packaging and presenting expertise in a way that transforms it into a potent lead generation tool. Think of it as creating a 'visual headshot' for your best idea. This involves capturing the essence of the idea in an engaging, bite-sized, and visually stunning format. It's not just about a website or a newsletter, but about creating a dynamic presence that combines visual appeal, audio, communication, and interaction - akin to an impactful webinar.

Stories like Paul's are more than information exchanges; they offer deeper connections, perspectives, and visions. They're about emotional resonance, something beyond the realm of AI.

Narrative Pitch - Paul’s Story (Shortened)

You meet Paul at a bar while hanging out with friends. Immediately you sense something special about him.

As you talk, you learn Paul has a passion for shipbuilding and sailing. It's just a hobby - he works at IBM. But after 20 years, Paul's ready for something new.

His shipbuilding skills give Paul a unique strength: identifying what needs doing and finding the right resources to make it happen. At IBM, that ability has helped Paul become a VP. But he feels like just another cog in the machine.

Paul dreams of taking his gifts outside IBM's walls. He wants to feel fully utilized. But he's wary of leaving his corporate job to start a business from scratch. With a family and other interests, Paul doesn't have the time or expertise to handle everything himself - the website, marketing, social media, finding clients.

Paul has so much to offer. How can he efficiently showcase his expertise to find consulting work? Videos could vividly demonstrate Paul's talents - like a professional headshot, but for ideas. Short, engaging videos positioned Paul as an approachable expert.

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