If I had to design the perfect job it would involve me
Working with and learning from a master of their craft
And seeing the world differently through their eyes
Helping them achieve their goals
Serving others in an environment where we're learning, challenging, and building together
Alongside a skilled team that is driven by a shared mission
That's what this new venture will look like. The product – packaged, interactive expertise.
We work with an ALEM
hone in on their expertise and ideal customer
refine and package their expertise
into an interactive workshop for in-person and virtual events
train and enable their confidence and communication skills
then execute a webinar strategy for marketing and closing leads
finally repackage that content into short-form video for targeted distribution
This engine isn't limited to serving freelance professionals.
Our Customer is an ALEM.
ALEM stands for:
Advisor who listens well,
Leads with humility but communicates with trust and confidence,
Empathizes and connects with people, and has
Mastery and unique expertise in their craft
Imagine this
A headshot for ideas. You invest in quality headshots to present yourself in the best possible light. It's a one-time task that is used across mediums. What if you could package your best idea and present it in a digestible manner in the best possible light. What would that look like?
Other thoughts:
Why are virtual meetings so bad? Despite the growth in virtual meetings, they're still passive, awkward, and boring.
Why can't every virtual interaction be compelling – interactive, thoughtful, inspiring
What does it take to train someone with unique gifts with the ability to identify and connect with the perfect audience?
Where can we build maximum leverage for such expertise with minimal investment?
My dream team:
Marketer: Lead generator specializing in webinar conversion funnels
Instructional Designer: Brilliant at packaging expertise into accessible, engaging content
Facilitator: Design thinker able to frame deep insight and learning through highly interactive experiences
Coach/Speaker: Connects with people to help them see their best selves and present with empathy, authenticity, and authority
Producer/Editor: A storyteller who can transform content into a visual narrative worth sharing a million times over
Operator: A systems thinker who connects people and processes into value beyond the sum of its parts
Our Process, LeadGen, and Revenue Machine:
Develop a brand that draws in fractional executives and freelance consultants who provide full- or part-time niche advisory services (ALEM)
Host regular webinars for training ALEMs with best practices and offers free tools
Generate and qualify an ALEM prospect:
Growing consulting business
Has valued, craft-like expertise but not effectively articulating or positioning offering
Not drawing the right prospect
Overwhelmed by marketing and admin
Good leadership and communication skills (or at least exhibiting potential and ability to be trained)
Has a marketable idea that can be packaged and present to an ideal customer
Willing to invest
Provide the following services:
Identify and package their expertise
Identify distribution (brand) partners to help present and promote webinar
Partner to develop a 15-30 minute interactive webinar (or series)
Practice, present, and iterate webinar multiple times (we can offer co-facilitators)
Repackage best webinars into long- and short-form videos
Provide distribution strategy
Add to consultant and advisory network; mentor and support other prospects
Develop internal projects for building brand and new revenue streams
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Development Notes