If I had to design the perfect job it would involve me
Working with and learning from a master of their craft And seeing the world differently through their eyes Helping them achieve their goals Serving others in an environment where we're learning, challenging, and building together Alongside a skilled team that is driven by a shared mission That's what this new venture will look like. The product – packaged, interactive expertise.
We work with an ALEM
hone in on their expertise and ideal customer refine and package their expertise into an interactive workshop for in-person and virtual events train and enable their confidence and communication skills then execute a webinar strategy for marketing and closing leads finally repackage that content into short-form video for targeted distribution This engine isn't limited to serving freelance professionals.
Our Customer is an ALEM.
ALEM stands for:
Advisor who listens well, Leads with humility but communicates with trust and confidence, Empathizes and connects with people, and has Mastery and unique expertise in their craft
Imagine this
A headshot for ideas. You invest in quality headshots to present yourself in the best possible light. It's a one-time task that is used across mediums. What if you could package your best idea and present it in a digestible manner in the best possible light. What would that look like?
Other thoughts:
Why are virtual meetings so bad? Despite the growth in virtual meetings, they're still passive, awkward, and boring. Why can't every virtual interaction be compelling – interactive, thoughtful, inspiring What does it take to train someone with unique gifts with the ability to identify and connect with the perfect audience? Where can we build maximum leverage for such expertise with minimal investment?
My dream team:
Marketer: Lead generator specializing in webinar conversion funnels Instructional Designer: Brilliant at packaging expertise into accessible, engaging content Facilitator: Design thinker able to frame deep insight and learning through highly interactive experiences Coach/Speaker: Connects with people to help them see their best selves and present with empathy, authenticity, and authority Producer/Editor: A storyteller who can transform content into a visual narrative worth sharing a million times over Operator: A systems thinker who connects people and processes into value beyond the sum of its parts
Our Process, LeadGen, and Revenue Machine:
Develop a brand that draws in fractional executives and freelance consultants who provide full- or part-time niche advisory services (ALEM) Host regular webinars for training ALEMs with best practices and offers free tools Generate and qualify an ALEM prospect: Growing consulting business Has valued, craft-like expertise but not effectively articulating or positioning offering Not drawing the right prospect Overwhelmed by marketing and admin Good leadership and communication skills (or at least exhibiting potential and ability to be trained) Has a marketable idea that can be packaged and present to an ideal customer Provide the following services: Identify and package their expertise Identify distribution (brand) partners to help present and promote webinar Partner to develop a 15-30 minute interactive webinar (or series) Practice, present, and iterate webinar multiple times (we can offer co-facilitators) Repackage best webinars into long- and short-form videos Provide distribution strategy Add to consultant and advisory network; mentor and support other prospects Develop internal projects for building brand and new revenue streams 
Development Notes