KYUN - Why

Why We’re Doing This: Maximizing Impact in a Short Span

Accelerated Learning and Development:

Intense Skill Refinement: By increasing the frequency of our workshops, we push ourselves into a rapid cycle of learning and skill development. Each session provides a new opportunity to refine our facilitation techniques, adapt to diverse audience needs, and experiment with different content and delivery styles. This intensity will accelerate our growth as industry-leading facilitators.

Building and Leveraging Partnerships:

Expanding Our Network: A busy schedule of workshops opens more avenues for partnerships and sponsorships. Each workshop is a potential touchpoint for engagement with different organizations, increasing our visibility and attractiveness as a partner. This concentrated effort can lead to long-term relationships beyond the immediate scope of the workshops.

Showcasing Versatility and Value: A varied workshop lineup demonstrates our ability to handle diverse topics and formats, making us a more appealing choice for potential sponsors. It showcases our adaptability and commitment to providing value, which are key qualities sponsors look for in a partnership.

Market Penetration and Lead Generation:

Rapid Audience Engagement: A higher frequency of workshops allows us to engage with a larger and more diverse audience in a shorter time frame. This approach increases our chances of reaching potential leads who are only available during this specific period.

Creating a Buzz: The energy and buzz created by a series of workshops can be harnessed for marketing and growth. A packed calendar of events is more likely to garner attention and make a strong impression in the market, leading to higher engagement and word-of-mouth referrals.

Strategic Timing:

Capitalizing on Year-End Momentum: December and January are key months where organizations reflect on their past year and plan for the new one. By offering our workshops during this period, we align with this mindset and offer timely, relevant content that can influence their strategies and plans.

New Year, New Skills: People are more inclined to seek new learning opportunities at the start of a new year. By providing a rich array of workshops during this time, we position ourselves as a go-to resource for those looking to kickstart their year with new skills and insights.

Conclusion:

In contrast to a more spread-out approach of 1-2 workshops per month, a packed schedule in December and January presents a unique opportunity to rapidly enhance our facilitation skills, build valuable partnerships, generate a significant number of leads, and firmly establish Chalkmark as a key player in the product management training space.

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