[Archived] Notes

Concept: Host a series of short virtual workshops to teach in-demand product management and product sense skills. Position our team as thought leaders while generating leads.

Goals:

Establish expertise in PM education

Generate leads and promote services

Test workshop formats

Build community and relationships

Format:

30-60 min video sessions

Focus on a single topic/framework

Problem, concept, application, Q&A

2-5 workshops per week for 2 months

Topics:

Core skills: Discovery, user research, Jobs-to-be-Done, prototyping, metrics

Frameworks: Jobs-to-be-Done, Lean Startup, Design Thinking

PM fundamentals: Backlogs, roadmaps, prioritization

Soft skills: Communication, stakeholder management

Promotion:

Email, social media

Partnerships with aligned organizations

Guest speakers

Success Metrics:

Registrations and attendees

Feedback scores

Leads generated

Partnerships

Community growth

Next Steps:

Build calendar of workshop topics

Create presentation templates

Identify speakers and partners

Set up email collection and registration

Develop social media and email promotional plan

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