SEO Project Scope for Website Launch

We’re looking for a skilled SEO freelancer with web development experience to optimize our staged website ahead of launch. The role involves converting, compressing, and enhancing media assets (file size, type, alt text, etc.) to ensure fast load times and an exceptional user experience.
Immediate Scope: Staging Review & Pre-launch SEO
Intermediate Scope : 30 day monitoring and support

Pre-Launch Deliverables

Inspection and Optimization of staging site:
Page speed and Core Web Vitals
Schema markup
Mobile-friendliness
Technical configuration (robots.txt, XML sitemap, canonical tags)
Page-level meta tags (title, description, H1, etc.).
On-page content suggestions.
Alt text for images and accessibility considerations.
Keyword integration into priority pages.

Launch Support

Redirect map implementation (301 redirects).
Final technical SEO QA of the live site.
Submit updated XML sitemap to search engines.
Monitor traffic, rankings, crawl errors post-launch (first 30 days).

Post-Launch Review

Benchmark vs pre-launch SEO metrics.
Fix any indexation or crawl issues.
Analytics and performance reporting setup (GA4, GSC, etc.).

Deliverables

SEO Audit Report (PDF or Slide deck)
Keyword Research and Mapping Document
Redirect Map (CSV/Sheet)
Pre-Launch Technical SEO Checklist
Content Optimization Guidelines
Launch QA Checklist
Post-Launch SEO Report (30-day review)


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