Sent from Catalyst: hosted in Notion: Tell us what happened this month: wins, lessons, news, product or team updates, things you’ve been thinking about, recent travels or achievements. Are there any links, posts, tweets, or headlines you want to reference?
Product & Customer Focus
Did any customers share great feedback, testimonials, or case studies this month? Are there any product updates, launches, or improvements you’d like to highlight or tease? What common customer questions or misconceptions have come up lately that we could address? Common questions: Address frequent inquiries from new customers, such as: “How long does onboarding take?” (now days, not months); “Can we customise referral bonuses?” (yes—tiered incentives are built‑in); “Do external referrals work?” (share early insights from the referral widget). Industry & Market Insights
Have you noticed any emerging trends, news, or shifts in the payments/fintech space you want to comment on? Is there a recent article, study, or event in the industry you strongly agree or disagree with? Community‑driven hiring: Investors like Sam Altman have noted that a startup’s first hires typically come through referrals—remind readers that referrals remain a top source of quality talent and Boon’s platform is designed to unlock networks beyond employees. AI in recruiting: Boon leverages AI to nudge on recommendations that seem like a good fit to be referred but remains focused on human‑driven referrals. Macro hiring trends: Share market data on longer time‑to-hire and growing cost pressures in 2025; contrast this with Boon clients hiring 52 % faster and spending 40 % less than industry averages. Encourage recruiters to diversify their referral networks, especially as remote work expands. Leadership Voice & Perspective
What have you been reflecting on as a founder or team lately? Any lessons or “aha” moments worth sharing? A founder’s note on problem‑solving: Dakota could write a short reflection about teaching his daughter to identify problems rather than accept excuses—tying this to Boon’s culture of owning outcomes and seeking results. (She is only 6 - it’s not a very effective lesson … yet. He might connect this to marketing: rather than blaming algorithms, the team is doubling down on experimentation and data. Vision for community hiring: Share Dakota’s belief that everyone in an organization (not just recruiters) plays a role in hiring; Infinity Rehab’s success is a testament to this. Discuss plans to build features that make it easy for all stakeholders to refer talent and be rewarded. Commitment to transparency: Briefly mention improvements to analytics and reporting, and invite feedback on what metrics customers want to see. Noticed/aha moments that independent recruiters can use Boon to build out job portfolios and connect their talent network and push out reminders that ask them to make referrals to current openings and offers an incentive that can come from the back end of placement rewards. Is there a personal story or experience this month that connects back to why Alfred Pay exists? Boon Pay - story about frustrated payroll teams and that without easy pay features, referrals aren’t scalable or they’d create scaled admin work as well. Calls to Action & Engagement
Is there anything you’d like readers to do? (Sign up, share feedback, join a beta, refer a friend) Try Boon free for 30 days: Invite readers to sign up for the new trial with a simple call‑to‑action. Explore the referral widget: Encourage recruiters to activate the public referral widget and share early results. Provide a link to schedule a setup call. Join the conversation: Promote Boon’s upcoming blogs (e.g., “How to Get 98 % of Your Referrals to Actually Apply” or “What Happens When You Stop Hunting Talent”) and invite readers to share their own referral success stories. Are there upcoming events, webinars, or initiatives you’d like to promote? Might have recording available from Dakota’s interview of non-tech Founders of tech startups with Ablorde Ashigbi Co-Founder / CEO - 4Degrees Interview/webinar was with Rightside Capital but hasn’t been published yet as a blog or on-demand webinar. Quick Reminder
Feel free to share notes, bullet points, or voice memos—whatever’s easiest. We’ll take it from there and craft the draft!
Newsletter Ideation Questionnaire - August