L2P Hot BOFU

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Lead2Pipeline Campaign Overview.pdf

81.5 kB

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Campaign V1 Launch - Paused on 7/16/25

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Call Script - Boon_BOFU - 1 Touch + 2 Qualifying Questions + Call to Confirm (1).pdf

325.5 kB

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Here’s the

Emailer⁠

and

Landing Page⁠

link for the Case Study Logistics asset Here are the

Emailer⁠

and

Landing Page⁠

links for the Adoption Guide

Campaign V2 Launched 7/24/25 - LIVE

Call Script - Boon_BOFU - 1 Touch + 2 Qualifying Questions + Call to Confirm v2.docx⁠

Boon | 1-Touch + 2 Qualifying Questions + Call To Confirm⁠

Confirmed the refund of 51 lead credits to the campaign based on disputed leads submitted.

PPL Disputes -Boon+L2P Campaign⁠

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Proposal Doc - Lead2Pipeline2025

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Campaign Brief: Lead2Pipeline Lead-to-Pipeline Pilot

Structured per the “Boon Webinar Campaign Brief” template and based on the Lead2Pipeline Campaign Overview .

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1. Overview

Boon engaged Lead2Pipeline to run a 6-month, bottom-of-funnel pilot designed to generate 223 qualified leads (125 paid + 98 bonus) for the SDR team. The program combines a single-touch outreach, two qualifying questions, and a vendor “call to confirm” to ensure only sales-ready contacts enter Boon’s HubSpot CRM.

2. Goal

Primary: Deliver 223 fully vetted, new or net-new HR/talent-acquisition leads by November 30, 2025, at an effective cost ≤ $45 CPL.

Secondary: Improve SDR conversion rates by providing highly targeted, interested prospects—accelerating pipeline velocity and optimizing SDR productivity.

3. Campaign Timeline

3. Campaign Timeline

Phase

Dates

Key Activities

Kickoff & Setup

Mid June 2025

Contract signing; ICP, suppression list & asset prep

Integration & Testing

June 15–24, 2025

HubSpot form API setup; field-mapping QA

Live Lead Delivery

Jun 25–Nov 30, 2025

Weekly batch uploads of qualified leads

Mid-Pilot Review

Late Aug 2025

Performance checkpoint; opt-out decision

Post-Pilot Analysis

Dec 2025

Full ROI assessment; post-mortem reporting

There are no rows in this table

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4. Target Audience

Industries: Healthcare, Staffing, Education, Tech, Logistics, Insurance

Company Size: 200–10,000+ employees

Titles: Director/VP of Talent Acquisition, Head of Recruiting, People/HR Leaders, Chief of Staff

Firmographics: Active or established employee referral programs; using ATS like Greenhouse, Lever, Jobvite, Bullhorn

5. Campaign Execution

Content Offers:

Case Study – Logistics

Referral Hiring Adoption Guide

Outreach & Qualification:

1-Touch Email introducing the chosen asset

Two Screening Questions (have a program? seeking a solution?)

Phone Call to Confirm contact details & interest

Data Flow:

Leads submitted via HubSpot form API → tagged “Lead2Pipeline” → auto-enrolled in Boon’s MQL workflows

Weekly batch uploads (32 leads on Jun 25; 25 leads on Jul 3; etc.)

6. Messaging Direction

Core Message: “You’ve downloaded [Asset]; here’s how Boon helped a peer double referral hires and save millions—let’s explore what that could look like for you.”

Tone: Consultative, data-driven, peer-to-peer (not salesy)

Follow-Up Sequence:

Email 1: Thank-you + key stat (e.g. “40% referral lift, 2× hires”) + calendar link

Email 2: Polite check-in + quick win tips + asset recap

Email 3: Social proof + final bump + demo invite

7. Next Steps

Ongoing KPI Monitoring: Weekly dashboards of leads vs. goal, net-new rate, CPL, SDR conversion & engagement.

Mid-Pilot Adjustment: At ~110 leads (Aug) decide to continue or cancel per performance.

Suppression Optimization: Expand exclusion lists to reduce duplicates (> 50% overlap so far).

SDR Feedback Loop: Weekly sync to refine targeting questions and messaging based on real-time insights.

Post-Pilot Report: Finalize ROI analysis, lessons learned, and recommendations for scaling or replication.

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All campaign materials, assets, and performance dashboards are saved in Google Drive and HubSpot for full transparency and future playbook development.

Nurture COPY

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