Audience Overview

Intimately understanding your target customer, their pain points, and how they are measured are key to helping you market and sell successfully. Use these audience summaries as a guide to help you get up to speed quickly, but remember the best way to get to know your customer is to talk to them. Even if you don’t sit in a customer-facing role, take time to listen to sales and support calls. And do it often. The HR Tech landscape is rapidly changing as are the demands of our customers.

Quick Links

Core Audiences

Stretch Audiences

Core Audiences

Before you say anything, get to know your customer.

Primary Target: Internal Recruiter w/ Existing Referral Program

Customer Profile

Product Market Fit

🟢 Proven

Prioritization

High, 60% of time

Sample Titles

Director of Talent Acquisition

VP of Recruitment

Chief of Staff

Director of People Operations

TA Manager

Lead Qualifiers

Existing Referral Program in Place

Proven industries: Healthcare, Education, Recruiting

Manages Talent Acquisition

Org of 200+

Core KPIs

% Referral hires

Cost per hire

Time to hire

Offer acceptance rate

Employee retention

eNPS

Pain Points

Scale: We see the best success with referral hires, but scaling our program has proven challenging. We’ve had a hard time integrating with our internal stack to track referral candidates. We also have had problems with internal adoption.

Time to Value: I see solutions out there that may help us scale, but they seem difficult to implement and the annual fees are outside of my budget.

Tracking: Keeping track of our referrals and providing transparency around payouts feels near impossible.

Customization: Our referral program is nuanced and we have yet to find a platform that can offer us the flexibility we need when it comes to customizing rewards and their triggers.

Talking Points

Boon offers powerful integrations and swift onboarding so you can connect to your existing systems and start to realize value in days, instead of months.

Boon employee referral programs realize a 60% participation rate. How many of your employees are currently engaged?

Homegrown referral programs are a lot of work. Boon leverages automation and AI recommendations to reduce your admin work by up to 70%

Tracking is a major challenge with referral programs, and it’s why many employees abandon them. Boon gives them full transparency into their referrals, rewards, and payouts.

Boon puts you in the driver’s seat. You determine which roles are open to referrals, what defines eligibility, and how much you’d like to reward for a successful hire.

Boon Solutions

Employee Referrals

External Referrals

There are no rows in this table

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Secondary Target: Internal Recruiter w/o Existing Referral Program

Customer Profile

Product Market Fit

🟡 Scaling

Prioritization

Medium, 30% of time

Sample Titles

Director of Talent Acquisition

VP of Recruitment

Chief of Staff

Director of People Operations

Lead Qualifiers

Manages Talent Acquisition

Target industry: Healthcare, Education, Insurance, Logistics, Hospitality, Recruitment

Org of 200+

Core KPIs

Cost per hire

Time to hire

Employee retention

eNPS

Pain Points

Applicant Quantity: Competing against larger companies on job boards is near impossible, I don’t feel like our target hires are even seeing our open roles.

Talent Quality: My team is working so hard, yet we’re still struggling to get the right candidates in front of our internal stakeholders. This is frustrating for everyone involved.

Turn Over: Some candidates look great on paper, but we’re having a hard time meeting our retention goals.

Diversity: Hiring diverse talent is difficult, and I’m skeptical of referral programs just delivering more of the same.

Time to Value: Referral platforms are costly and have long onboarding periods. I have key hires to make now, and there’s no time to waste.

Cost: The affordable channels don’t seem to be producing the results we need, and we don’t have the money to invest in expensive search firms.

Talking Points

73% of the job market isn’t looking, which means that you’re wasting a lot of time and money competing on job boards. By relying on community connections Boon is able to introduce you to your ideal candidates, even if they aren’t looking.

Referral hires are like gold. They perform 25% better, they’re 32% less likely to leave, and they cost 35% less to hire. Use Boon to increase your referrals by 45% and start crushing your hiring and retention goals.

Save up to $3,000 per hire by leveraging the power of your community to introduce you to the best candidate for the job. Every single time.

Legacy referral programs get a bad rap for delivering more of the same. Leveraging AI recommendations Boon is able to surface candidates based on their experience vs. who they know.

Boon offers powerful integrations and swift onboarding so you can connect to your existing systems and start to realize value in days, instead of months.

Boon Solutions

Employee Referrals

External Referrals

There are no rows in this table

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Stretch Audiences

Before you say anything, get to know your customer.

Stretch Target: External Talent Agency

Customer Profile

Product Market Fit

🟠 Testing

Prioritization

Low, 10% of time

Sample Titles

Founder / Co-founder

CEO

Recruiter

Lead Qualifiers

Talent Agency

2+ Employees

Focuses on target industry: Healthcare, Education, Insurance, Logistics, Hospitality, Recruitment

Core KPIs

Time to placement

Cost per placement

Offer acceptance rate

CSAT of Hiring Manager

Employee Retention

Pain Points

Contract Negations: Establishing relationships with new clients and finalizing contract negotiations can take months. We wish there were ways to minimize the red tape and deliver value to clients more immediately.

Candidate Tracking: Every client we see has a different tech stack which means we need to manage logins across various systems. This also prevents us from having an aggregate dataset that contains our entire talent pool.

Payments: Collecting payments from employers can be a nightmare. Approvals need to happen at multiple levels. And accounting departments require so much documentation.

Placement: For every hire we make we have 99 amazing candidates that don’t get hired. We’d love to get compensation for placing them too.

Unique talent: Having exclusive access to talent that others can’t find is a game-changer. It not only helps us stand out to potential clients but also boosts our credibility and increases the likelihood of placements.

Boon Response

Forget the long sales cycles and endless contract negotiations, Boon connects you directly to hiring organizations and allows you to refer candidates their way. This allows you to warm up the relationship and prove your value, while still being compensated for your work.

Boon helps talent agencies get rewarded for all of the work they put in. Take your pool of pre-vetted candidates and match them to jobs within the Boon network. This allows you to make incremental income on a single search and help talented people land in the right jobs.

Take the pain out of getting paid. When referring candidates to open roles on Boon we’ll make sure that money lands in your account. No need to submit an invoice, no need to chase payments.

Boon serves as a central ATS for your talent agency so that you don’t have to spread yourself across multiple systems. It also means that you get to own your own database of talent.

Boon Solutions

External Referrals

There are no rows in this table

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Stretch Target: Independent Recruiter

Customer Profile

Product Market Fit

🔴 Currently Not a Priority

Prioritization

None, 0% of time

Sample Titles

Lead Qualifiers

Core KPIs

Pain Points

Boon Response

There are no rows in this table

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