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Visual Elements

Typography

Brand Typeface

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Alegreya Sans is the typeface of BIG.

From Google Fonts: Alegreya Sans is a humanist sans serif family with a calligraphic feeling that conveys a dynamic and varied rhythm. This gives a pleasant feeling to readers of long texts.

The Alegreya type system is a "super family", originally intended for literature, and includes sans and

serif⁠

sister families. The family follows humanist proportions and principles, and achieves a ludic and harmonious paragraph through elements carefully designed in an atmosphere of diversity. The italics bring a strong emphasis to the roman styles.

Huerta Tipográfica⁠

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BIG uses the following weights of Alegreya Sans:

Regular

Italic

Medium

Medium Italic

Bold

Bold Italic

Extra Bold

Extra Bold Italic

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Alegreya Sans Regular & Italic

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Alegreya Sans Medium & Medium Italic

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Alegreya Sans Bold & Bold italic

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Alegreya Sans Extra Bold & Extra Bold italic

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Typesetting

The following are guides on how to set the typography for different bodies of text. Observe contrast & visual hierarchy so the text is organized & read smoothly.

Titles

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BIG - Coda Builder - Typesetting Samples --11.png

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Medium & Extra Bold

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BIG - Coda Builder - Typesetting Samples --10.png

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Bold & Regular

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BIG - Coda Builder - Typesetting Samples --12.png

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Bold & Medium

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BIG - Coda Builder - Typesetting Samples --13.png

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Bold & Medium

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Body & Content Text

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Medium & Medium Italic

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Bold & Medium

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Medium & Medium

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Sample Application

The following are samples of layouts demonstrating the different specifications for the typography in different use cases. Leading refers to the vertical space between lines of text, while Tracking is the horizontal spacing between letters or how far apart each individual letter is from each other.

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Presentation Title Slide (1920 x 1080 px)

Presentation Title Slide (1920 x 1080 px)

Type Label

Font

Size

Leading

Tracking

Date

Alegreya Sans Bold

18.75 pt

30 pt

200 pt

Headline

Alegreya Sans Medium

150 pt

165 pt

20 pt

Subhead

Alegreya Sans Bold

73.5 pt

82.5 pt

20 pt

Captions

Alegreya Sans Bold

18.75 pt

30 pt

200 pt

There are no rows in this table

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Presentation Content Slide (1920 x 1080 px)

Presentation Content Slide (1920 x 1080 px)

Type Label

Font

Size

Leading

Tracking

Date

Alegreya Sans Bold

18.75 pt

30 pt

200 pt

Client

Alegreya Sans Medium

33.75 pt

30 pt

20 pt

Headline

Alegreya Sans Medium

90 pt

105 pt

20 pt

Subhead

Alegreya Sans Medium

67.5 pt

75 pt

20 pt

Content

Alegreya Sans Medium

33.75 pt

45 pt

20 pt

There are no rows in this table

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Report Cover (8.5 x 11 in)

Report Cover (8.5 x 11 in)

Type Label

Font

Size

Leading

Tracking

Report Type

Alegreya Sans Bold

22 pt

26 pt

20 pt

Date

Alegreya Sans Regular

9 pt

17 pt

100 pt

Client

Alegreya Sans Regular

53 pt

20 pt

Report Title

Alegreya Sans Bold

18 pt

27 pt

20 pt

Description

Alegreya Sans Italic

11.5 pt

18 pt

20 pt

There are no rows in this table

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Google Slides Typography Guide

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Presentation Sample Slides
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Title Slide

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[[Copy of BIG - Presentation Samples]].jpg

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Sizes

Font size is in multiples of 9.

Aim for contrast in terms of text size: Title is 72pt, Subtitle is 27pt, small text are 9pt.

Spacing & Alignment

The first line of the Title ("Business") and the first line of the subtitle ("A Beginner's Guide in") are aligned

0.8 line spacing for the Title, single line spacing for the subtitle.

Color

Cream or white font color against the blue background for contrast.

Black font color against the cream background for contrast.

Visual Elements

Cream one-color Main Lock-up since the background is blue and the BIG icon will fade into the background

Full-color Main Lock-up against the cream background.

Used .png background from the KV files.

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Text Slides

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Sizes

Headline:

Alegreya Sans Medium

Font size: 36pt

Body text:

Alegreya Sans Medium

Font size: 18pt

Presentation title on the upper right is the same font setting as the date:

Alegreya Sans Extra Bold

Font size: 9pt

Spacing & Alignment

Body of text was split into 2 slides instead of forcing all the text into one slide.

Visual Elements

Full-color Horizontal Lock-up is used at the bottom right.

The recommended smallest font size for body text is 18pt, single spaced Line & paragraph spacing. If the copy exceeds the page while maintaining this font size and setting, it would be best to divide the text into smaller chunks across different slides.

To not tire the reader with long small texts across a page, we recommend the following for the text grid:

Create a text column that's approximately 2/3rds of the space within the margins.

See p.3 in Presentation Sample

When dealing with a larger body of text like bullets, a 2-column text grid can also be used.

See p.4 in Presentation Sample

Presentation Title Slide (1920 x 1080 px)

Presentation Content Slide (1920 x 1080 px)