Main Lock-up
Main Lock-up

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As the BIG logo’s Main Lock-up, it is the highest in terms of usage hierarchy. It is the most flexible lock-up and the mark that best and most concisely captures the core of the brand. This is recommended to be the most used lock-up.

Overview

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Construction

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The BIG Icon symbolizes its key foundational values.

It is stylized “i”, representative of the self. This brings forward BIG’s belief that leadership begins with the self with the goal of transforming others for the better.

This imagery also stands for BIG’s work being rooted in the human experience, valuing inclusivity, groundedness, and understanding.

The “i” icon also stands for Innovation. Beyond being the group’s middle name, BIG’s innovative work happens in the collaboration and synergy with its partners.

The BIG Logotype is a custom typeface based off of the humanist sans serif Alegreya Sans. The deliberate handcrafted feel fits the company’s human-centered approach.

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The distance between the icon and the logotype is equal to the width of the icon’s base.

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Color Variations

Full-Color
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One-Color

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Black & White

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Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up is equal to the height of the BIG icon.

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The minimum size of the Main Lock-up is at a width of 0.75 inches or 72 pixels. This is the smallest possible size that the mark can be produced or displayed.

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