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Brand Signatures
Horizontal Lock-up
The BIG logo’s Horizontal Lock-up is designed for landscape or horizontally-oriented canvasses.
Overview
Construction
The Horizontal Lock-up integrates the BIG icon into the logotype, replacing the “I”.
Color Variations
Full-Color
One-Color
Black & White
Clear Space & Minimum Size
Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it. The clear space of the Main Lock-up is equal to the height of the BIG icon.
The minimum size of the Main Lock-up is at a width of 1.5 inches or 144 pixels. This is the smallest possible size that the mark can be produced or displayed.
Misuse
Do not stretch the logo in any way when scaling.
Do not recolor the logo with colors outside of the prescribed logo color combinations.
Do not use a different font for the logotype.
Do not place the logo in a container.
Do not display or reproduce at an insufficient resolution so as to cause pixelation.
Do not stretch the logo in any way when scaling.
Do not rearrange the logo’s elements.
Do not add any effects such as stroke, drop shadow, emboss, glow, etc.
Do not recreate a one-color version where the icon’s integrity is not maintained.
Do not rotate the logo.
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