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What types of new customers are unsubscribing?

This overview reflects an analysis of former PhoneBurner customers who have churned from January 2020 to March 2021. This data was sourced from the Klipfolio Marketing Reports.

The tabs included in this document include 2020-2021 churn data.

The churn data is segmented into 8 main categories
A description of all the categories can be found below.

The following categories include:

This category shows the new accounts PhoneBurner lost, from August to February, based on whether they were a team or solo account and whether they were a premium, standard, or professional account.

This category breaks down the accounts PhoneBurner is lousing based on account size.

This category breaks up churn rate by industry.

This category breaks down churn rate by how many times the user logs in in the first 30 days.

This section shows data detailing onboarding.

This section shows a chart detailing whether or not the traffic source of new customers matter.

This section displays how PhoneBurner’s churn has been doing over the last couple months.

This section displays how PhoneBurner’s churn has specifically changed over the last couple months.

Overall Takeaways:

Listed by importance:

Bad Churn Customers:
1) Onboard Status
Not onboarded
2) Account Size
Solos and tiny teams
3) Industry
Automotive, insurance, marketing, and political industry
4) Logins
Around 22 or less times in the first 30 days
5) Current Billing Item
Standard
6) Traffic Source
Google Ads, organic, and direct (Does not matter significantly)

Good Churn Customers:
1) Onboard Status
Onboarded
2) Account Size
Small, medium, and large teams (Prefer Larger)
3) Industry
Mortgage, solar, and human resources Industry (Mortgage is preferable)
4) Logins
About 25 or more times within the first 30 days
5) Current Billing Item
Premium and Professional (Does not really matter)
6) Traffic Source
Referred (Does not really matter)

Data:

This section holds all the tables used to gather the information above.
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