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What types of new customers are unsubscribing?
Industry Churn Data
Retention Rate After 30 Days / Industry
From the chart above it can be known that:
- New mortgage companies have by far the highest churn rate after 30 days at 91%.
- Automotive, Insurance, Marketing, and Political have the worst 30 day churn rate at less than 80%.
Retention Rate After 1 Year By Industry
From the chart above it can be known that:
- Accounts in the mortgage industry have the greatest long term churn rate at 41.7%
- On the other hand, accounts in the insurance, marketing, and political industry have the lowest long term churn rate at less than 20%.
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