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Meesho Study
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User Persona and flow

Meesho's User landscape

As of 2024, Meesho has ~100 million transacting users, With ~$400 million revanue.
Meesho caters to a variety of users, its core user base revolves around reseller activity.
Meesho's primary target audience is customers from tier 2 and tier 3 cities. These cities have a growing internet user base and a population looking for ways to supplement income.
The primary user group falls between 25-45 years old. This age group is tech-savvy, entrepreneurial, and often looking for flexible work opportunities.
A significant portion of Meesho's reseller base are women. This aligns with the large number of homemakers using the platform for micro-entrepreneurship.

Meesho User Personas:

about-us-female
1. Customer (The Value Seeker):
Name: Geeta, Age: 32, Location: Tier-2 City
Occupation: Young professional
Tech Savvy: Comfortable using apps for shopping
Values: Price conscious, fashion-forward
Goals:
Find good deals and discounts on a wide variety of products (clothing, homeware, accessories)
Discover trendy and unique items
Needs:
User-friendly interface for searching and filtering products (by category, brand, price, discount)
High-quality product images and detailed descriptions
Secure payment options (COD, online wallets) with buyer protection
Reliable delivery service with tracking information
Clear return and exchange policy
Pain Points:
Difficulty navigating the app if not familiar with reselling features
Limited trust in product quality due to dependence on resellers (reviews, seller ratings are important)
Inconsistent sizing or product variations across resellers
Long waiting times for deliveries, especially in remote areas
checked-user-male
2. Seller (The Expanding Business):
Name: Rakesh, Age: 40, Location: Major City
Occupation: Owner of a clothing manufacturing unit
Tech Savvy: Proficient in using business management tools
Values: Brand reputation, reaching new markets, growth
Goals:
Increase brand awareness and visibility through resellers on Meesho
Expand sales volume and reach new customer segments
Manage inventory efficiently
Needs:
Seller dashboard to manage product listings (add, edit, update prices, stock)
Bulk upload tools for product information and images
Access to sales data and analytics to understand customer preferences and buying trends
Secure communication channels with resellers for order fulfillment and customer service inquiries
Branding tools to maintain brand consistency across reseller listings
Pain Points:
Maintaining control over brand messaging and product presentation by resellers
Difficulty in managing returns and replacements across a large reseller network
Lack of transparency in reseller's marketing practices that could potentially damage brand image
High competition from other brands on the platform
about-us-female
3. Reseller (The Micro-Entrepreneur):
Name: Parineeti, Age: 28, Location: Tier-3 City
Occupation: Homemaker (works part-time on Meesho)
Tech Savvy: Moderately comfortable using apps for business
Values: Financial independence, flexible work schedule, social connections
Goals:
Earn an income by reselling products through Meesho
Manage work around household responsibilities
Build a customer base through social media marketing
Needs:
Easy access to a wide variety of products at wholesale prices
Clear profit margins displayed for each product
Efficient inventory management tools (stock updates, order tracking)
Marketing resources and tutorials on social media promotion strategies
Customer relationship management tools (communication channels, order fulfillment support)
Pain Points:
Difficulty in finding high-quality, reliable suppliers with good profit margins
Managing inventory and logistics efficiently (especially with limited storage space)
Attracting new customers and competing with other resellers
Understanding customer preferences and popular trends
Limited access to customer service support for resolving order issues or product defects


Meesho's User landscape
Meesho User Personas:
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