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Meesho Insight suggestions

Hi there!

Usually before trying to fix things, I would always -

Look at Data (Understand Power users, customer funnel, most selling products, sources of traffic etc.)

Do Primary Research (Talk to users)

Do secondary research (Read comments from play store, Apple store and YouTube. Learn about users likes/dislikes, the challenges, what they expect in the app, their needs).

However, for the purposes of this assignment, the aforementioned aspects are limited in scope since the suggestions for improvement are expected to be inspired by a Global E-commerce app.

Insights and Observations

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Meesho⁠

Shien USA⁠

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Insight #1 Experience is more immersive than discovery led in Meesho

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M.1

M.1

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M.2

M.2

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M.3

M.3

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S.1

S.1

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S.2

S.2

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S.3

S.3

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Shien has one landing page and all the other categories are part of it. (Refer S.1) Clicking on one category does not make you leave the landing page.

Now, by doing this they make sure that even if a customer goes to the ‘kids’ section, the other paths of purchasing a ‘dress’ or ‘home decor’ items are within the reach.

Under ‘marketplace tab’ also I can see other options. → Discovery process is very automatic (free flowing, self-driven), it is not restrictive.

However, in Meesho, I feel there are many points where the flow can break.

For every category click that I do, new page opens up - this page not only takes time to load (comparatively) that can lead to customer drop-off, but also completely finishes the ties with the previous page.

With every new click, the user is sent more into the niche, with many ‘back clicks’ needed to bring them back.

In order to find other search options, a user need to press ‘back’ button, which is a very conscious decision that they’ll have to make (not free flowing)

In Meesho, Discovery process is very conscious, instead of being automatic.

Thus, my hypothesis is that Meesho’s Goal of experience is more immersive rather than discovery led.

Based on my limited knowledge of user behavior and their problems, I believe changing this experience would make the flow smoother.

However, in the real world with real data, I would want to know -

What is the Ideal expected user behavior? and what is the current user behavior?

Do they currently go out of their way and buy something else as well?

Do the users usually order from the same category or build their cart with multiple category products?

Better discovery helps with retention. Impact of discovery may/may not be directly related to conversion, but it directly has an impact on retention.

If we provide choice to user who is habitual to exploring, then we are in a way boosting retention.

By giving this choice to user we are, in turn, in better control of their choices.

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Insight #2: Dynamic Search bar + Search page Redesign

With respect to search bar, I have 2 observations -

—— Observation #1

We can enhance Meesho's search bar by making it more dynamic in both its copy and interaction. Take inspiration from Shein's dynamic search bar, which constantly updates and grabs users' attention. Like Shein, we can also suggest products to users, making their search experience more engaging. Additionally, integrating better predictive text suggestions can assist users in finding the right products quickly, ultimately leading to increased time spent on your website.

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On same word, Shein’s website gives better predictive texts and suggestions.

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User Pain Point also suggests that there is scope of improvement in search.

User Pain Point also suggests that there is scope of improvement in search.

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—— Observation #2:

Shein effectively maximizes its search page by showcasing top products and tagging them as 'new' and '⬆️', effectively enticing users to explore further. Moreover, Shein also makes sure to add images in the search dropdown. Study shows that the brain is built to process visuals, cruising through visual information up to 60,000 times

faster⁠

than text.

Thus, my suggestion here is to utilize the currently under-utilized search page of Meesho and make it mroe interactive. This would directly impact retention and engagement.

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WhatsApp Image 2024-03-19 at 7.57.22 PM.jpeg

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Note: Shein cleverly utilizes the space below to highlight its fashion-loving power users, that the top trends on Shein directly aligns with the preferences of top fashionista’s + they are also ‘updated daily’, so are relevant —a powerful signaling strategy tailored to its target audience.

Meesho can adopt a similar approach by utilizing the space to showcase its most shopped or liked items, effectively engaging its audience and reinforcing its appeal to it’s power users.

[I believe, Jhumka Bareilly ka ya Saree Banarasi, shop what you love, is not cutting it. It seems more like a fact acknowledging the availability of these items, rather than making me want to check them out right now. Sell what is so special about the Jhumka which is from Bareilly - copy can be improved here.]

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Insight #3 Add Images to drop search

Shein does it very well. Meesho does it in Mobile, but not web. I believe, here would be a good reason behind this choice of display, however, studies show and thus I strongly believe that ‘Everything from photos to product videos has been

proven⁠

more engaging and more likely to lead to customer conversion.’

People don’t think about images in words. We see things we want, we save pictures, and we recall images with startling clarity in our mind’s eye. Only when forced do we add textual attributes—colors, size, shape, texture—to describe images.

The brain is built to process visuals, cruising through visual information up to 60,000 times
faster⁠
than text. This means that a quick skim of any website, dashboard, or news article is going to have us picking up information from any visuals present before we get through chunks of text.

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I understand that you (Meesho) as a company, have time and resource constraints that I do not. I also acknowledge that you would always do your maximum to provide the best experience possible to your customers. The goal here is to only share my knowledge as to the best of my capabilities.

Some of my comments might be things that you already tested that didn't work, or maybe you already made the conscious decisions not to take action due to many factors that I can't know, and I genuinely respect that.

I also come from the product world :)

With ❤ Cheers!

Insights and Observations

Insight #1 Experience is more immersive than discovery led in Meesho

Insight #2: Dynamic Search bar + Search page Redesign

Insight #3 Add Images to drop search

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