Skip to content
Sample questions
Sample Questions (stems, subparts, word limits, key points)
Q1 (16 pts, ~180 words total)
Prompt: “Explain how information asymmetry shapes communication needs in saturated food markets. Apply one concrete example.”
a) Define information asymmetry and link to bounded rationality. (4 pts, ~60 w)
b) Briefly outline two ways firms/labels reduce asymmetry (e.g., signalling via labels, narrative framing). (6 pts, ~70 w)
c) Apply one communication model (choose: linear/transactional or AIDA/ACCA) to your example. Justify fit. (6 pts, ~50 w)
Q2 (17 pts, ~200 words)
“Evaluate the implications of the EU Nutrition & Health Claims Regulation for marketing communication in the food sector.”
a) Identify two key regulatory constraints (name them). (4 pts)
b) Analyze how these constraints influence claim design and consumer autonomy/sovereignty. (7 pts)
c) Propose one compliant yet persuasive claim strategy for a plant-based product; justify. (6 pts) (application)
Q3 (17 pts, ~200 words)
“Are ‘nudges’ in food communication ethically intrusive? Argue from two perspectives and conclude.”
a) Briefly define nudge & intrusiveness (behavioural econ). (4 pts)
b) Argue one pro-nudge stance (utilitarian/health outcomes) and one critical stance (autonomy/justice). (8 pts)
c) Your justified position for policy in supermarkets (3–4 sentences). (5 pts)
Q4 (16 pts, ~180 words)
“Distinguish between theory and model in communication research and place one model in a tradition/context.”
a) Define theory vs model; cite 2 features of good theory (scope, parsimony, etc.). (6 pts)
b) Choose one communication model from the course, assign it to a tradition (e.g., socio-psychological) and a context (mass/media etc.) and justify. (6 pts)
c) State one research question that could test this model. (4 pts)
Q5 (17 pts, ~200 words)
“Use Cognitive Dissonance Theory and the Narrative Paradigm to analyze a food ad of your choice.”
a) Identify a likely dissonance the ad triggers or reduces. (5 pts)
b) Apply narrative coherence/fidelity to the ad’s story. (6 pts)
c) Discuss how combining both theories improves strategic messaging. (6 pts)
Q6 (17 pts, ~200 words)
“Design a mini research plan to test the effectiveness of a new sustainability label.”
a) Specify one pre-test and one post-test metric. (6 pts)
b) Describe how you’d sample and collect data (brief). (4 pts)
c) Explain how you would handle common errors (e.g., consequential calc mistakes) when grading open answers—link to your rubric. (7 pts) (meta-LO6)
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.