What makes organizations economically viable? That’s what we will discuss in this video. Our learning objectives are:
Understanding the role of strategy in organizational development—why do we need strategy, and what role does it play? Analyzing the connection between strategy, innovation, and organizational renewal. Exploring how developing business models and collaborations helps organizations become economically viable. Apple as an Example
Let’s consider Apple, arguably a very successful company:
Apple focuses on its ecosystem, forming partnerships in its broader environment. It emphasizes customer satisfaction and user-friendly products. It aims for both company growth and customer loyalty. Apple has produced revolutionary products like the iPhone and iPad. It has invested in augmented reality, health apps, Apple Music, and more. It develops both software and hardware in parallel, in collaboration with strong partners such as Foxconn and various app developers. Apple drives a two-sided market model, revolutionizing industries—from PCs to music—by creating “lock-in” effects for its customers. Why Are Some Organizations Economically Successful?
Apple raises the question: What makes organizations economically viable and successful? We will discuss four key questions:
Why is strategy so important? We will explore the critical role strategy plays, as seen in Apple’s example. How are strategy and innovation interconnected? Organizations must link these elements to succeed. How do strategy and business models relate? We’ll see how strategy can guide a firm’s business model development. How do organizations engage with others? Collaborations and partnerships can help achieve an organization’s goals and vision, and support profitability. Upcoming Videos
In the next videos, we will take both a strategic and a structural view:
Organizational Strategy – How vision and objectives determine direction and organizational development. Innovation and Search Fields – How organizations adapt to constant change by integrating innovation into their business model. Business Models – How strategies are implemented in a conceptual framework that guides the organization’s structure and operations. Partnerships and Collaborations – Since organizations rarely operate in isolation, we will examine various forms of collaboration and partnerships. From Apple’s example, we learn that successful organizations align their strategy, innovation activities, and business models. They also partner with complementary organizations that have the skills or resources they need. To become economically viable, an organization must understand the interconnectedness of strategy, innovation, business models, and collaboration.
We look forward to seeing you in the next videos.
