Brand DNA

Name & Verbal Usage

Vision

What Future Do We Want?

A brighter future for every Bicolano (Legazpi Eye Center)

Core Purpose

Why We Exist? / Our Mission

To provide trusted, accessible, and inclusive eyewear to every Bicolano family

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Brand Values

What Do We Believe In?

Patient Centricity

The patient’s best interest is at the heart of what we do.

End-to-end service and eyecare

Inclusivity

We celebrate differences.

Accessibility, inclusive to eye, gender and face shapes

Trusted Quality

As experts, we commit to quality and a higher standard.

Assured quality of frames, expert guidance

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Unique Selling Proposition

What makes us different?

Authority:

Backed by the LEC Optical Center ecosystem,

Handled by Ophthalmologists & Optometrists

Empathy:

Accessible prices without compromising quality,

Wide range of styles for different shapes, genders, ages

Our Solution Statement

It's time-consuming and taxing putting together glasses that fit you and your family, that's why our optical center provides a wide range of accessible and inclusive prescription eyewear for all ages and faces so that the whole family has a seamless eye care experience

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Creative Concept

What concept anchors the brand? What is our brand’s promise?

A World of Seamless Vision

KLARO provides Bicolanos with a world of seamless vision. Vision that is clear, open, and easy for everyone to have. Seamless vision means eyewear that is no fuss, no stress, and smooth from end-to-end. From the frames down to the service, KLARO lets everyone in family see clearer.

Seamless Ease & Flow

Kasama mo hanggang dulo. We promise to be with you throughout the process. Eyecare from start to finish. KLARO positions itself as eyewear that supplements LEC’s process and service as a premier eye care provider.

Eyewear where you don't have to think too hard. Where there is expert guidance and a shopping experience where all aspects are taken cared of. KLARO is the most sulit and seamless choice.

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