Name & Verbal Usage

Brand Name

KLARO

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Correct and incorrect usage

To improve brand recognition, KLARO must be spelled out in all caps. “By Legazpi Eye Center” will follow the brand name to associate KLARO with LEC and establish its authority.

✅ KLARO by Legazpi Eye Center

✅ KLARO

❌ klaro

❌ Klaro by Legazpi Eye Center

❌ KLARO by LEC

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Tagline

Ang Klarong Panalo sa Klarong Paningin

Descriptor

Prescription Eyewear with Expert Guidance

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Brand Hierarchy

This section details how and when to use the “KLARO” vs. “KLARO by Legazpi Eye Center”

Prioritize the use of KLARO by Legazpi Eye Center in printed marketing materials, signage, and introductory campaigns.

Because we are leveraging the authority of LEC to build people’s trust in the brand, it is important that all awareness-centric touchpoints (paperbags, signage, advertisements) highlight the connection KLARO has with the optical center.

Use KLARO only in direct product applications or digital materials where scale is limited.

To keep things seamless and tight, we recommend using KLARO on direct applications like the side of the frames or glasses’ case. We also recommend KLARO to be used for smaller social media applications provided they’re all within or lead back to the brand’s home page.

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