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KLARO Brand Standards Manual
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Brand DNA
Brand Signatures
Visual Elements
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The pages above show the official logos of the KLARO brand identity system. The brand has two: the ‘Wordmark’ and ‘Wordmark with Descriptor’.


For corporate collaterals (business cards, lanyards, ID’s, letterheads, business cards, etc.) use the Wordmark with Descriptor to highlight the authority that Legazpi Eye Center ecosystem brings.
For product application (frames, case) use the Wordmark as a concise way to present the brand and retain recognizability in smaller sizes.
For marketing collaterals you may opt to use either of the Brand Signatures. For launch and awareness campaigns, flyers, posters, secondary packaging, etc. use the Wordmark with Descriptor to establish KLARO’s connection to the Legazpi Eye Center brand. For social media posts, profile pictures, and other applications that entail a size restriction, use the Wordmark.


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