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Filomena Springs Standards Manual

Creative Direction

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Key Visual Elements

Patterns

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Download patterns

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Overview

Patterns add texture and depth to different brand collaterals. These patterns are inspired by the nature within Filomena Springs, and ideally are to be imagined as wide, flowy and expansive applications in the brand. Below are some do’s and don’ts in working with the brand patterns.

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Pattern Library

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Use Cases

As pattern fields

Apply as passive background / field elements against solid colors

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Use Misuse Cases-09.jpg

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Use Misuse Cases-10.jpg

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As trims or borders

Used to create visual weight in contrast to white space-heavy layouts

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Use Misuse Cases-11.jpg

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Use Misuse Cases-12.jpg

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As low-opacity accents

Best to apply in 20% opacity as accents, filling space with background elements to fill space

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Use Misuse Cases-13.jpg

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Use Misuse Cases-14.jpg

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Misuse

Don’t use as backgrounds over text

Applying text on top of patterns makes the text unreadable

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Use Misuse Cases-01.jpg

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Use Misuse Cases-04.jpg

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Always try to separate the patterns and text in your image

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Use Misuse Cases-03.jpg

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Use Misuse Cases-02.jpg

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Don’t use as object or image fill

As these patterns are intended to create a feeling of expanse, flow and openness, refrain from applying them in very tight shapes or letters, as it makes for a very busy, unrelaxed and claustrophobic appearance

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Use Misuse Cases-05.jpg

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Sample Applications

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Screen Shot 2023-08-24 at 14.40.57 PM.png

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Pattern Library

As pattern fields

Sample Applications

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