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Brand DNA
Core Purpose
Why do we exist? What is our purpose?
To provide a space where people can enjoy and appreciate life together in nature.
Brand Values
What values does our brand uphold? What guides our actions?
Note: The following are the values for the brand identity of Filomena Springs and its engagement with the brand’s community.
🤗 Embracing Nature
(SUSTAINABILITY OPERATIONS, RESORT AMENITIES/FEATURES DEVELOPMENT)
🎉 Celebrating Simple Joys
(PACKAGES & ACCOMODATIONS, POP-UPS & EXPERIENCES)
🤝 Sharing a Sense of Community
(LOCAL BUSINESS TIE-UPS, STAFF CULTURE & TRAINING)
🎯 USP
What problem do we solve? What makes us different/better?
People feel locked in by the pressure and stress of the Metro, that's why Filomena Springs provides an accessible and abundant natural escape, so that friends and family can gather easily and celebrate the joys of life.
🏞️ Authority
Vast Natural Space, Reinforced River, Environmental Certifications
🍎 Empathy
Constant Variety of Natural Experiences, Variety of maintained Flora & Fauna
Positioning Matrix
How do we position ourselves as a brand against competitors?
🧠 Brand Philosophy
What concept/philosophy ties our brand narrative together?
Design Challenge
How might we leverage the expanse of the development towards natural connection and gathering?
An oasis of abundant experiences 🍃
Filomena Springs takes pride in its connection to nature and its abundance of natural experiences. From swimming along a spring water river to harvesting fresh produce in season, Filomena provides visitors with an oasis they can keep coming back to - a place to gather around and refresh themselves on the simple joys of life.
🤝 Doing Better With Design
How can our brand contribute to better futures, better understanding, and better impact?
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