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Filomena Springs Standards Manual
Welcome
Brand DNA
Creative Direction
Verbal Identity
Brand Signatures
Visual Elements
Key Visual Elements
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Brand DNA

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Core Purpose

Why do we exist? What is our purpose?

plant-under-rain

To provide a space where people can enjoy and appreciate life together in nature.

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Brand Values

What values does our brand uphold? What guides our actions?
Note: The following are the values for the brand identity of Filomena Springs and its engagement with the brand’s community.

🤗 Embracing Nature

(SUSTAINABILITY OPERATIONS, RESORT AMENITIES/FEATURES DEVELOPMENT)


🎉 Celebrating Simple Joys

(PACKAGES & ACCOMODATIONS, POP-UPS & EXPERIENCES)


🤝 Sharing a Sense of Community

(LOCAL BUSINESS TIE-UPS, STAFF CULTURE & TRAINING)


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🎯 USP

What problem do we solve? What makes us different/better?
People feel locked in by the pressure and stress of the Metro, that's why Filomena Springs provides an accessible and abundant natural escape, so that friends and family can gather easily and celebrate the joys of life.

🏞️ Authority

Vast Natural Space, Reinforced River, Environmental Certifications

🍎 Empathy

Constant Variety of Natural Experiences, Variety of maintained Flora & Fauna

Positioning Matrix

How do we position ourselves as a brand against competitors?
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🧠 Brand Philosophy

What concept/philosophy ties our brand narrative together?

Design Challenge

How might we leverage the expanse of the development towards natural connection and gathering?

An oasis of abundant experiences 🍃

Filomena Springs takes pride in its connection to nature and its abundance of natural experiences. From swimming along a spring water river to harvesting fresh produce in season, Filomena provides visitors with an oasis they can keep coming back to - a place to gather around and refresh themselves on the simple joys of life.

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🤝 Doing Better With Design

How can our brand contribute to better futures, better understanding, and better impact?

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Core Purpose
To provide a space where people can enjoy and appreciate life together in nature.
Brand Values
🤗 Embracing Nature
🎉 Celebrating Simple Joys
🤝 Sharing a Sense of Community
🎯 USP
🏞️ Authority
🍎 Empathy
Positioning Matrix
🧠 Brand Philosophy
Design Challenge
An oasis of abundant experiences 🍃
🤝 Doing Better With Design
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