Creative Direction

Creative Concept

An abundance of cooling freshness.

Filomena Springs takes pride in its connection to nature and its abundance of natural experiences. From swimming along a spring water river to harvesting fresh produce in season, Filomena provides visitors with an oasis they can keep coming back to - a place to gather around and refresh themselves on the simple joys of life.

Mood Board

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The overall mood of Filomena Springs is lush, cool, and calm but with a sense of relaxed, joyful energy. The brand takes inspiration from the verdant environment and the teeming activity of the people inside the resort.

Colors

Predominantly cool colors, complemented by warm shades

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Patterns

Patterns imitating nature, serene and restful compositions.

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Illustrations

Cheeky illustrations to add life and energy to the serene elements

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