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Filomena Springs Standards Manual
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Brand Signatures

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Main Lockup

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Download Filomena Springs logos
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Overview



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filomena-springs-main-logo-deepteal-rgb-1200px-w-72ppi.png
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The main logo is the primary brand signature. It should be prioritized when applying the logo to different brand applications. Use the main logo for primary brand communications.
The main lockup is comprised of the icon and the wordmark.

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Color Variations


Primary Color Combinations

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FilomenaSprings-main-1e.png
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FilomenaSprings-main-5f.png
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Alternate Color Versions

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FilomenaSprings-main-3f.png
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FilomenaSprings-main-4e.png
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FilomenaSprings-main-7b.png
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Black & White

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FilomenaSprings-main-7a.png
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FilomenaSprings-main-6a.png
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Clear Space & Minimum Size

Clear space ensures that no elements will overlap, clash, or obscure the logo. No elements may be placed within this area. The clear space of the Main Lockup is equal to the dimensions of the F.

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clearspace-main.png
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FilomenaSprings-min-main.jpg
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The minimum size of the Main Lockup is at a width of 0.75 inches. This is the smallest possible size that you can use this mark.

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Misuse

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FilomenaSprings-misuse1 compress-main.png
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Do not compress the logo when scaling.
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FilomenaSprings-misuse3 shear-main.png
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Do not shear the logo.
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FilomenaSprings-misuse5 skew-main.png
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Do not add any effects that skew the logo’s form or geometry.
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FilomenaSprings-misuse7 gradient-main.png
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Do not add any gradients to the logo. Even if the colors are on brand
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FilomenaSprings-misuse2 stretch-main.png
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Do not stretch the logo when scaling.
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FilomenaSprings-misuse4 slant-main.png
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Do not slant the logo.
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FilomenaSprings-misuse6 offcolor-main.png
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Do not use colors or color combinations that are off brand.
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FilomenaSprings-misuse8 embelishments-main.png
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Alternate Color Versions
Black & White
Clear Space & Minimum Size
Misuse
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