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Filomena Springs Standards Manual
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Brand Signatures

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Logo Icon

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Download Filomena Springs logos
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Overview

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filomena-springs-icon-deepteal-rgb-1200px-w-72ppi.png
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The logo icon is used as the most concise expression of the brand. It is inspired by the spring water, and also the verdant environment around the resort. Use primarily for in-resort materials such as uniforms, room signages, and merchandise.
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Color Variations


Primary Color Combinations

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FilomenaSprings-icon-1e.png
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FilomenaSprings-icon-5f.png
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Alternate Color Variations

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FilomenaSprings-icon-3f.png
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FilomenaSprings-icon-4e.png
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FilomenaSprings-icon-7b.png
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Black & White

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FilomenaSprings-icon-7a.png
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FilomenaSprings-icon-6a.png
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Clear Space & Minimum Size

Clear space ensures that no elements will overlap, clash, or obscure the logo. No elements may be placed within this area. The clear space of the Logo Icon is equal to the height of its topmost stroke.


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clearspace-icon.png
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FilomenaSprings-min-icon.jpg
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The minimum size of the Logo Icon is at a width of 0.25 inches. This is the smallest possible size that you can use this mark.

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Misuse

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FilomenaSprings-misuse1 compress-icon.png
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Do not compress the logo when scaling.
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FilomenaSprings-misuse3 shear-icon.png
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Do not shear the logo.
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FilomenaSprings-misuse5 skew-icon.png
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Do not add any effects that skew the logo’s form or geometry.
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FilomenaSprings-misuse7 gradient-icon.png
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Do not add any gradients to the logo. Even if the colors are on brand
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FilomenaSprings-misuse2 stretch-icon.png
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Do not stretch the logo when scaling.
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FilomenaSprings-misuse4 slant-icon.png
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Do not slant the logo.
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FilomenaSprings-misuse6 offcolor-icon.png
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Do not use colors or color combinations that are off brand.
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FilomenaSprings-misuse8 embelishments-icon.png
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Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Overview
Color Variations
Primary Color Combinations
Alternate Color Variations
Black & White
Clear Space & Minimum Size
Misuse
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