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Filomena Springs Standards Manual

Creative Direction

Verbal Identity

Brand Signatures

Visual Elements

Key Visual Elements

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Key Visual Elements

Illustrations

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Download illustrations

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Overview

Illustrations add a light and cheeky element to the brand. These may be used in different brand collaterals including signage inside the resort.

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Illustration Library

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AI FILE-07.jpg

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AI FILE-22.jpg

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AI FILE-19.jpg

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AI FILE-11.jpg

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AI FILE-02.jpg

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AI FILE-26.jpg

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AI FILE-15.jpg

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AI FILE-18.jpg

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AI FILE-06.jpg

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Use Case

As main image to text-heavy content

Supplementary elements to signs, social media posts, or guidelines, illustrating the content

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use case illos-01.png

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use case illos-04.png

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Signage Elements

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use case illos-02.png

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use case illos-03.png

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use case illos-05.png

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Misuse Case

Mixing photo and Illustration

Refrain from using both photos and illustration in one material. As much as possible use only one main visual element (usually between photos or the illustration) to keep things consistent.

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use case illos-07.png

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use case illos-08.png

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Sample Applications

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Price List (2).jpg

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Short text announcements (2).jpg

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Price List.jpg

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Price List (3).jpg

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Illustration Library

Sample Applications

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