Brand Signatures

icon picker
Full Lockup


Overview


filomena-springs-full-logo-deepteal-rgb-1200px-w-72ppi.png


The full lockup is used primarily in signage. It contains the icon, wordmark, and descriptor.

Color Variations


Color Combinations

FilomenaSprings-full-1e.png
FilomenaSprings-full-5f.png

Alternate Color Variations

FilomenaSprings-full-3f.png
FilomenaSprings-full-4e.png
FilomenaSprings-full-7b.png

Black & White

FilomenaSprings-full-7a.png
FilomenaSprings-full-6a.png

Clear Space & Minimum Size

Clear space ensures that no elements will overlap, clash, or obscure the logo. No elements may be placed within this area. The clear space of the Full Lockup is equal to the dimensions of the F at the top and the height of the icon at the bottom. This is to ensure that the lockup is visually centered.

clearspace-full.png

FilomenaSprings-min-full.jpg

The minimum size of the Full Lockup is at a width of 1 inch. This is the smallest possible size that you can use this mark.

Misuse

FilomenaSprings-misuse1 compress-full.png
Do not compress the logo when scaling.
FilomenaSprings-misuse3 shear-full.png
Do not shear the logo.
FilomenaSprings-misuse5 skew-full.png
Do not add any effects that skew the logo’s form or geometry.
FilomenaSprings-misuse7 gradient-full.png
Do not add any gradients to the logo. Even if the colors are on brand
FilomenaSprings-misuse2 stretch-full.png
Do not stretch the logo when scaling.
FilomenaSprings-misuse4 slant-full.png
Do not slant the logo.
FilomenaSprings-misuse6 offcolor-full.png
Do not use colors or color combinations that are off brand.
FilomenaSprings-misuse8 embelishments-full.png
Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

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