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Before any research project outline your business goals, and various hypotheses in order to clarify your research questions
(and then as time goes on, start adding columns
Business objectives
Objectives
Category
Hypotheses
What we know
Need for research?
Potential questions
Analysis plan
Insights
Ideas for visualization/report
1
Gauging knowledge of financial wellness
Awareness
Majority of people have heard the term
Majority of term have different interpretations of what it means


OECD research refercnce https://coda.io/d/Research-framing_dZbixAAFUVY/References_suyMa#_lu0JR
Cdn gov research reference xx
Past research
Yes.no
Q1. How important is it for you to...
Q1 x demos Q1 x Q3
(to be populated as you determine results)
​
2
Gauging interest in financial wellness
Consideration
Interest will tie to their stage of life
Interest will tie to their financial literacy
Interest will tie to
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​
​
​
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3
...
...
...
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There are no rows in this table
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