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Before any research project outline your business goals, and various hypotheses in order to clarify your research questions
(and then as time goes on, start adding columns
Business objectives
0
Objectives
Category
Hypotheses
What we know
Need for research?
Potential questions
Analysis plan
Insights
Ideas for visualization/report
1
Gauging knowledge of financial wellness
Awareness
Majority of people have heard the term
Majority of term have different interpretations of what it means


OECD research refercnce https://coda.io/d/Research-framing_dZbixAAFUVY/References_suyMa#_lu0JR
Cdn gov research reference xx
Past research
Yes.no
Q1. How important is it for you to...
Q1 x demos Q1 x Q3
(to be populated as you determine results)
​
2
Gauging interest in financial wellness
Consideration
Interest will tie to their stage of life
Interest will tie to their financial literacy
Interest will tie to
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3
...
...
...
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