Research Plan
Research Plan

Research Objectives. Selecting users and research methods.

Research Objectives. Selecting users and research methods.

Before you research the target audience you are designing for, it is important to have a strategy around who you want to talk to or observe, what to ask them and what pieces of information you need to gather.

By planning ahead and tracking who you talk to or observe, you can be sure to have the right balance of experts and laymen, women and men, people of different regions and income classes, as well as a full range of behaviours, beliefs and perspectives. It is best to also include business stakeholders and other secondary users, influencers in your research.

While you can develop several secondary detail documents, it’s best you start with a one page, succinct plan - at this stage you are looking at the basics - pure design insights for your solution - not marketing, finance, resource, partner fluff.