SenseMaking
SenseMaking

Collating the data and making sense.

Collating the data and making sense.

“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service – from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly.”

— Don Norman, inventor of the term “User Experience”

At the initial stages of research, your first collation of information and data, arrives in the form of Personas.

After you have performed a deeper level of user research through personal interactions, surveys, web mining, you will pull together all the user information, quotes, observations, into an Empathy Map. Then begin to infer User Needs and draw your Insights on the real problems and challenges users face in their context.

In the following short TED talk: Eric Berlow, an ecologist, explains the value of stepping away from the complicated in complex data using the example of making sense of America’s Afghanistan strategy.

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