Visualise the solution - Ideate and build prototypes to visualise each moment of the solution
Now that you have all of your information and knowledge in one place, you will find it easier to make connections between your ideas and the problem/challenge. You will break down complex concepts and ideas into small easy to tackle components.
In this phase, you will brainstorm lots of ideas, around features, functions, how user will handle your product or service; some of which you will keep, and others which you will discard.
You will begin to see opportunities for design, as you make sense of what you have learned, keeping the user at the center of focus.