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Description

Le Map is a platform that helps SMEs who want to get access to the right person at a corporate to talk to and pitch their services by using multiple data sources to simply explain who they should approach
(unlike) “Walking the floors of old mutual” or trawling linkedin or looking for referrals

Launch Day:
10/1/2021

12 days ago
to launch

Sharing this brief with your team can help align the language you use for promotional campaigns, sales outreach, FAQ/Help content, etc.

Launching: [Name of Product]

🌟
TL;DR

What's launching
Provide an overview of features/value props of upcoming product launch
Who is the intended user/audience?
Notes on any personas, usage patterns, opportunity sizing go here
Why are we launching it?
Internal motivation can help you craft your external messaging; why are we launching this?
One-Line Pitch
What’s the one-sentence elevator pitch?
Release Date:
[DATE]
Outreach Plan
: Are you going to proactively announce this? Or reactively manage inbound if users have questions? Both?
Primary Channels:
Where are you landing your launch message? Examples could be Press Release, Blog, Social Media, Sales Team, Support Team, etc.
Points of Contact
PM:
Name
Design:
Name
Eng:
Name
PMM
: Name

📋 WHAT IS IT?

Fuller detailed version of what’s launching
→ Tip: Include GIFs & Images here!
→ Tip: If Before/After matters, try to get an image of both!

🔧 HOW DOES IT WORK?

How do you access and use the feature? Any watch-outs or things that might be confusing?
→ Tip: Include GIFs & Images here!

❓FAQs

What questions can we get ahead of via our messaging? What do we need to have pre-answered for inbound questions?

Q: Question 1
A: Answer 1

Q: Question 2
A: Answer 2

🚧 RISKS & MITIGATION

Are we risking anything with this product launch or our go-to-market plan?

Risk
: Articulate the risk here
Mitigation
:
Explain how we are mitigating the risk here

⌨️ DRAFT INTERNAL COMMS

How are you giving your team & company a heads-up about this launch?
→ Tip: It may be a synthesis of the above!

📣 DRAFT EXTERNAL COMMS

Use this space to riff on your external messagingーwhether that’s draft email copy, social copy, etc.


Digital Assets
0
Name
Link
Image
3
Logo
Group 5734 (1).png
4
Cover photo 1
Cover.png
5
Cover photo 1
Thumbnail.png
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