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Roadmap / Tasks

Le Map plan
Channel
Live?
Launch piece
Status
Who
Day Start
Duration
Landing page images
9/16/2021
1 day
Create survey (gift people something)
​
Setup Delta card on FB for ad
​
GTM, GA, Heap
​
FB Pixel
​
Create logo and brand identity
9/14/2021
1 day
Facebook page
9/14/2021
1 day
Landing page copy
9/15/2021
3 days
LinkedIn page
9/14/2021
1 day
Create landing page
9/20/2021
2 days
Facebook business for ad manager
​
Buy
lemap.co.za
⁠
⁠
​
Design questionaire for SME’s to answer
3 days
Decide on customer segment and whether we should just be offering corporate details
​
Define Le Map product-understand user journey.
​
Create system for collecting contact details of leads
1 day
Facebook copy experiment
9/20/2021
2 days
Facebook media experiment
9/23/2021
1 day
Landing page experiment
9/23/2021
4 days
Run survey utilising all parties involved
9/15/2021
1 day
Sending landing page to people on list in OM supplier
​
Customer profiling into categories from supplier list
​
Market sizing based on customer segment
​
Speak to B2B sales/marketing people to understand sale dynamics and tools used
9/14/2021
​
Where are SME’s online (Sparktoro)
​
Trend research, Twitter
​
Competitor analysis - what other tools are available?
​
⁠
To be done:
User flow:
@Stefan Olbrich
⁠
@Tim Treagus
⁠
Set up tags & Heap for landing page
@Tim Treagus
⁠
Interviews: find interview participants-follow up with Jono
@Stefan Olbrich
⁠
Come up with pricing packages
@Tim Treagus
⁠
⁠
@Stefan Olbrich
⁠
setup survey to be checked
Privacy Policy
Tickboxes for privacy policy
Calendly setup

Week of 27th September:
Run Facebook and Linkedin ads
Sign off on copy/assets and run from Tuesday 28th
Presentation deck
⁠
@Stefan Olbrich
⁠
start with format.
⁠
@Tim Treagus
⁠
setup analytics/data to be measured as well as presentation of findings i.e. synthesise our data
⁠
@Stefan Olbrich
⁠
Heap analytics
Post website and survey on FB & LinkedIn groups: BNI Global on Linkedin
⁠
@Stefan Olbrich
⁠
internal & supplier list post
Finalise cover image
@Stefan Olbrich
⁠
Pull contact list for Gugu from Apollo
@Tim Treagus
⁠
Follow up on interviews with Gugu
@Stefan Olbrich
⁠
Facebook ads-copy for FB ads:
@Stefan Olbrich
⁠
copy for 4 ads
Need to check content
EnjoyHQ interview findings
@Tim Treagus
⁠
Summarise findings
Timeline
Asset setup
Create logo and brand identity
Facebook page
LinkedIn page
Landing page copy
Landing page images
Create landing page
Create survey (gift people something)
Facebook business for ad manager
Buy
lemap.co.za
⁠
⁠
Setup Delta card on FB for ad
GTM, GA, Heap
FB Pixel
Product elements
Design questionaire for SME’s to answer
Create system for collecting contact details of leads
Decide on customer segment and whether we should just be offering corporate details
Define Le Map product-understand user journey.
Research
Speak to B2B sales/marketing people to understand sale dynamics and tools used
Competitor analysis - what other tools are available?
Customer profiling into categories from supplier list
Market sizing based on customer segment
Where are SME’s online (Sparktoro)
Trend research, Twitter
Digital experiments
Run survey utilising all parties involved
Facebook copy experiment
Facebook media experiment
Landing page experiment
Sending landing page to people on list in OM supplier
Apr 2025
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May 2025
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Jun 2025
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Jul 2025
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Aug 2025
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Sep 2025
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Oct 2025
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Nov 2025
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Dec 2025
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Month
TodayFit
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Channels
⁠
Statuses
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