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Roadmap / Tasks

Le Map plan
1
Channel
Live?
Launch piece
Status
Who
Day Start
Duration
Asset setup
Landing page images
In progress
​
9/16/2021
1 day
Create survey (gift people something)
Not started
​
​
Setup Delta card on FB for ad
Not started
​
​
GTM, GA, Heap
In progress
​
​
FB Pixel
Not started
​
​
Create logo and brand identity
In progress
Tim Treagus
9/14/2021
1 day
Facebook page
In progress
Tim Treagus
9/14/2021
1 day
Landing page copy
In progress
Tim Treagus
9/15/2021
3 days
LinkedIn page
Not started
Tim Treagus
9/14/2021
1 day
Create landing page
In progress
​
9/20/2021
2 days
Facebook business for ad manager
Not started
​
​
Buy
lemap.co.za
⁠
⁠
Not started
​
​
Product elements
Design questionaire for SME’s to answer
In progress
Tim Treagus
3 days
Decide on customer segment and whether we should just be offering corporate details
Not started
Tim Treagus
​
Define Le Map product-understand user journey.
In progress
​
​
Create system for collecting contact details of leads
Not started
Tim Treagus
1 day
Digital experiments
Facebook copy experiment
Not started
Tim Treagus
9/20/2021
2 days
Facebook media experiment
Not started
Tim Treagus
9/23/2021
1 day
Landing page experiment
Not started
Tim Treagus
9/23/2021
4 days
Run survey utilising all parties involved
Not started
​
9/15/2021
1 day
Sending landing page to people on list in OM supplier
Not started
​
​
Research
Customer profiling into categories from supplier list
Not started
Tim Treagus
​
Market sizing based on customer segment
Not started
Tim Treagus
​
Speak to B2B sales/marketing people to understand sale dynamics and tools used
Not started
Tim Treagus
9/14/2021
​
Where are SME’s online (Sparktoro)
Not started
​
​
Trend research, Twitter
Not started
​
​
Competitor analysis - what other tools are available?
In progress
Tim Treagus
​
⁠
To be done:
User flow:
@Stefan Olbrich
⁠
@Tim Treagus
⁠
Set up tags & Heap for landing page
@Tim Treagus
⁠
Interviews: find interview participants-follow up with Jono
@Stefan Olbrich
⁠
Come up with pricing packages
@Tim Treagus
⁠
⁠
@Stefan Olbrich
⁠
setup survey to be checked
Privacy Policy
Tickboxes for privacy policy
Calendly setup

Week of 27th September:
Run Facebook and Linkedin ads
Sign off on copy/assets and run from Tuesday 28th
Presentation deck
⁠
@Stefan Olbrich
⁠
start with format.
⁠
@Tim Treagus
⁠
setup analytics/data to be measured as well as presentation of findings i.e. synthesise our data
⁠
@Stefan Olbrich
⁠
Heap analytics
Post website and survey on FB & LinkedIn groups: BNI Global on Linkedin
⁠
@Stefan Olbrich
⁠
internal & supplier list post
Finalise cover image
@Stefan Olbrich
⁠
Pull contact list for Gugu from Apollo
@Tim Treagus
⁠
Follow up on interviews with Gugu
@Stefan Olbrich
⁠
Facebook ads-copy for FB ads:
@Stefan Olbrich
⁠
copy for 4 ads
Need to check content
EnjoyHQ interview findings
@Tim Treagus
⁠
Summarise findings
Timeline
1
Asset setup
Create logo and brand identity
Facebook page
LinkedIn page
Landing page copy
Landing page images
Create landing page
Create survey (gift people something)
Facebook business for ad manager
Setup Delta card on FB for ad
GTM, GA, Heap
FB Pixel
Product elements
Design questionaire for SME’s to answer
Create system for collecting contact details of leads
Decide on customer segment and whether we should just be offering corporate details
Define Le Map product-understand user journey.
Research
Speak to B2B sales/marketing people to understand sale dynamics and tools used
Competitor analysis - what other tools are available?
Customer profiling into categories from supplier list
Market sizing based on customer segment
Where are SME’s online (Sparktoro)
Trend research, Twitter
Digital experiments
Run survey utilising all parties involved
Facebook copy experiment
Facebook media experiment
Landing page experiment
Sending landing page to people on list in OM supplier
Apr 2024
1
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May 2024
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Jun 2024
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Jul 2024
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Aug 2024
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Sep 2024
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Oct 2024
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Nov 2024
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Dec 2024
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Month
TodayFit
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Channels
⁠
Statuses
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