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Painpoints for copy

Difficult to clarify who your internal contacts are and clarifying their roles.
HR Services (2)
Digitial solutions (3)
Consulting Service (4)
Difficult to get into a room with the right people in order to pitch their service offering or solution
Electrical office supplies (5)
Digital solutions (13)
Wasted time and reach dead ends if you’re not speaking to the right person
HR service provider/training facilitator (9)
Digital solutions (6)
Project management consulting & recruitment (12)
“Can pitch your service 5 times before even talking to the right person”
Digital solution | 13
There are gatekeepers which you can’t get past
Furniture office supplies (7)
HR service provider/training facilitator (9)
Digital solution | 13
“Lack of access to these stakeholders and barriers to entry like procurement processes make it difficuly to lock down business”
Cold Calling doesn’t work
Project management consulting & recruitment (12)
Educational service provider (11)
Difficult to build relationships especially after COVID
Furniture office supplies (7)
HR service provider/training facilitator (9)
“10 times harder with lockdown and not having physical access to get useful information”

Reviews and trust

Connection and referral system like lunch club
Scrape reviews from all review sites
G2
hello Peter
Google

Proposing an intro to the SME

Scrape social media activity of individual to find where they are most active
AI recommendation model based on industry characteristics
Scrape bio and other info of lead to formulate what kind of person they are and likes and interests

Desktop Research

Search Quora
Twitter
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