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AUDIENCE & TARGET CUSTOMERS

Audience Profiling

Audience Profiling

Property

Value

Possible personas or segments in your audience

What are their values, desires, goals, interests, and lifestyle choices.

If they are introverted/extroverted/adventurous/party lovers/indoor people.

Ex: Customized cars can be used by a family man, a guitarist, a national geographic journalist

Define your customer persona (what does his/her day look like)

Demographics

online - delhi’ncr, us/uk/singapore, hp,

25-45(online)

Psychographics attributes & interests

International market- singapore, UAE, USA, UK

NRIs source outfits from family living domestically

salary of 100,000 salary - greenways

high end professionals, business owners, stay at home homemakers, entrepreneurs,

Negative personas

not students, not ppl new to workforce

Purchase Triggers/ Seasons/ Stages of Life

(discount period- eos, during festival times diwali, karwachauth, rakhi, wedding season, durga puja, gifting)

List Top 3-5 online or offline events/expos/trade shows/conferences that your target audience maybe interested in (share links)

follow up , doctor

List online forums (eg. reddit/quora) or facebook groups where your target audience is active (share links)

teachers, home decorators, wedding related,

List Youtube channels that your target audience follows? (share links)

List blogs that your target audience reads? (share links)

What special lingo does your target market speak. Mention any special keywords, idioms or phrases or speak or matters in your industry.

Any technical terms/ keywords consumers might relate to or use when speaking about your industry/product/services

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