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COPYWRITER BRIEFING INPUTS
AUDIENCE & TARGET CUSTOMERS
AUDIENCE & TARGET CUSTOMERS
Audience Profiling
Property
Value
1
Possible personas or segments in your audience
What are their values, desires, goals, interests, and lifestyle choices.
If they are introverted/extroverted/adventurous/party lovers/indoor people.
Ex: Customized cars can be used by a family man, a guitarist, a national geographic journalist
Define your customer persona (what does his/her day look like)
Demographics
online - delhi’ncr, us/uk/singapore, hp,
25-45(online)
Psychographics attributes & interests
International market- singapore, UAE, USA, UK
NRIs source outfits from family living domestically
salary of 100,000 salary - greenways
high end professionals, business owners, stay at home homemakers, entrepreneurs,
Negative personas
not students, not ppl new to workforce
Purchase Triggers/ Seasons/ Stages of Life
(discount period- eos, during festival times diwali, karwachauth, rakhi, wedding season, durga puja, gifting)
2
List Top 3-5 online or offline events/expos/trade shows/conferences that your target audience maybe interested in (share links)
follow up , doctor
3
4
List online forums (eg. reddit/quora) or facebook groups where your target audience is active (share links)
teachers, home decorators, wedding related,
5
6
List Youtube channels that your target audience follows? (share links)
na
7
8
List blogs that your target audience reads? (share links)
na
9
10
What special lingo does your target market speak. Mention any special keywords, idioms or phrases or speak or matters in your industry.
Any technical terms/ keywords consumers might relate to or use when speaking about your industry/product/services
11
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6
Count
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