Mention Indirect competition -
Other brands selling similar or different products to the same target audience (share links)?
Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos
same look sari but cheaper fabrics, vishal designs, mysore sari udhyog,
stuti weaves, shumona, fab india, tanayra, - apparel
accessories - mogra, krsaangi, pratap sons, zari jaipur,