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Learning about your customers
AUDIENCE IDENTIFIERS
PERSONA SEGMENTS
1
Define your customer persona (what does his/her day look like)
Women in the age group 20-50, housewives, upper, upper-middle class, younger gentry interested in ethnic fashion
Demographics
online - delhi’ncr, us/uk/singapore, hp,
25-45(online)
Psychographics attributes & interests
International market- singapore, UAE, USA, UK
NRIs source outfits from family living domestically
salary of 100,000 salary - greenways
high end professionals, business owners, stay at home homemakers, entrepreneurs,
Negative personas
not students, not ppl new to workforce
Purchase Triggers/ Seasons/ Stages of Life
(discount period- eos, during festival times diwali, karwachauth, rakhi, wedding season, durga puja
2
People who follow influencers like
na
3
Events/expos/trade shows/conferences that your target audience maybe interested in:
follow up , doctor
4
Online forums or Facebook groups where your target audience is active:
teachers, home decorators, wedding related,
5
YouTube channels that your target audience follows?
na
6
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5
Count
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