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Greenways Brand Doc 360
Greenways - Brand 360
Learning about your brand
Learning about your products
Learning about your customers
Learning about your Competition
Learning about your proof-points
Word Library, Brand Voice, Tone & Keywords
[INCOMPLETE] Learning about the voice of the customer
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Learning about your products

Product Value Proposition


100% Handcrafted, designer sarees, suits, dress material etc
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Product & Categories

Focus on-
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Screenshot 2022-07-04 at 11.07.24 AM.png
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All Products:
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Shipping

Is Free shipping available?
Yes, within india, all orders above 5k
300rs below 5K
International charges - 2K
Is COD Available? What payment methods?
All cards, payment methods, razorpay, UPI, COD not available, No EMI facility
Shipping timelines?
within India- 5-7 days, international- 7-15 days, depends on product availability, certain products need to be pre-ordered, extended by a week, 30-40 days to procure and produce- extended by a week
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Product Pricing Information

Lowest
<5000
Highest
4,00,000+
AOV
12,000
Best seller
10,000-15,000
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Reasons to believe / What is the Biggest Promise / Guarantee about your product (Risk reversal)

Reasons to believe
Reasons to believe
1
Years of experience since 1942
2
100% pure & handcrafted clothing
3
Handpicked collection
4
Existing offline popularity
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4
Count
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OBJECTIONS CUSTOMERS HAVE?

Too expensive, maintenance of the clothing

HOW WE ALLAY THEIR FEARS?

Product care instructions, price is reflective of quality and time it takes to make the dress

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Culture → Any identities and values of the brand

respect tradition and heritage, while embracing change in culture & society, brand is ever-evolving to keep up with the new world/fashion industry
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