https://www.fionadiamonds.com/en-in/product-category/natural-diamond-jewelry/rings-natural-diamonds-jewelry/?swoof=1&pa_design-type=delicate-ring&really_curr_tax=14327-product_cat⁠

- 100 rings per month -

⁠

https://www.fionadiamonds.com/en-in/product-category/women/eternity-ring/⁠

⁠

https://www.fionadiamonds.com/en-in/product-category/natural-diamond-jewelry/earrings-natural-diamonds-jewelry/?swoof=1&pa_design-type=delicate-earring&really_curr_tax=14329-product_cat⁠

⁠

https://www.fionadiamonds.com/en-in/product-category/natural-diamond-jewelry/pendants-natural-diamonds-jewelry/⁠

⁠

https://www.fionadiamonds.com/en-in/product-category/plain-gold-jewelry/⁠

- with offers/ sale these worked v well

website sale- natural diamonds.

⁠

Emotional Pain Points & Benefits (WHY PEOPLE BUY)

reviews from google -

⁠

Shipping

Is Free shipping available?

yes, (free shipoing for 2000 dollar abv for international)

Is COD Available? What payment methods?

no, upi credit, debit,, emi for online also , net banking

Shipping timelines?

in india & abroad,

⁠

Product Pricing Information

Lowest

nose pins - 2k

Highest

bangles - 6 lakh

AOV

(21k)

Best seller

⁠

Reasons to believe / What is the Biggest Promise / Guarantee about your product (Risk reversal)

Reasons to believe

Reasons to believe

Reasons to believe

policy - 15 day refund policy, 100% buy back(exchnage)

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OBJECTIONS CUSTOMERS HAVE? & HOW WE ALLAY THEIR FEARS?

policy - buy back policy- (its all abt trust)- lifelong association - (if you don't like it then buy back policy ie.e exchange)

lab diamond - how r they diff, are they real - how are they diff from moissanite

(we place all 3 types of diamonds- ppl who bought a lot of diamonds in life, they can differentiate moissanite -(destination wedding, travel friendly pricing they might buy)

VOICE & TONE 2

VOICE & TONE 2

Question

Value

Do you have internal guidelines for Brand Tone and Voice?

Link of pdf of BRAND VOICE & TONE GUIDE

Not yet, to bediscussed with us

If no to above question, link to 1-2 brands with your voice and tone

Link & What COPY do you like in their website/Insta/Blog?

⁠

https://www.brilliantearth.com/

⁠

(thin, lightweight, stackable jewels)

⁠

https://www.adadiamonds.com/

⁠

https://www.hazoorilaljewellers.com/

⁠

tanishq - simple, minimal copy, bold font,

(aspirational tg- well versed with fashion)

Link & What COPY do you like in their website/Insta/Blog?

List of words to use for your brand copy

gifting collection, luxury, exquisite, one stop destination , engagement , designer jewellery, unique designs, lightweight, minimalist jewellery, new design, new collection, latest collections, largest solitaire collection , best priced guaranteed, bespoke jewellery , no making charges ,

List of words not to use for your brand copy

blood diamonds, cheap jewellery, affordable brand, affordable jewllery.

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