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Learning about your products

Product Value Proposition


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Product & Categories

Winning products/ Focus SKUs



website sale- natural diamonds.

Emotional Pain Points & Benefits (WHY PEOPLE BUY)

reviews from google -

Shipping

Is Free shipping available?
yes, (free shipoing for 2000 dollar abv for international)

Is COD Available? What payment methods?
no, upi credit, debit,, emi for online also , net banking
Shipping timelines?
in india & abroad,

Product Pricing Information

Lowest
nose pins - 2k

Highest
bangles - 6 lakh

AOV
(21k)
Best seller


Reasons to believe / What is the Biggest Promise / Guarantee about your product (Risk reversal)

Reasons to believe
0
Reasons to believe
1
policy - 15 day refund policy, 100% buy back(exchnage)
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1
Count

OBJECTIONS CUSTOMERS HAVE? & HOW WE ALLAY THEIR FEARS?

policy - buy back policy- (its all abt trust)- lifelong association - (if you don't like it then buy back policy ie.e exchange)
lab diamond - how r they diff, are they real - how are they diff from moissanite
(we place all 3 types of diamonds- ppl who bought a lot of diamonds in life, they can differentiate moissanite -(destination wedding, travel friendly pricing they might buy)





VOICE & TONE 2
0
Question
Value
1
Do you have internal guidelines for Brand Tone and Voice?
Link of pdf of BRAND VOICE & TONE GUIDE
Not yet, to bediscussed with us
2
If no to above question, link to 1-2 brands with your voice and tone
Link & What COPY do you like in their website/Insta/Blog?
(thin, lightweight, stackable jewels)
tanishq - simple, minimal copy, bold font,
(aspirational tg- well versed with fashion)
Link & What COPY do you like in their website/Insta/Blog?

3
List of words to use for your brand copy
gifting collection, luxury, exquisite, one stop destination , engagement , designer jewellery, unique designs, lightweight, minimalist jewellery, new design, new collection, latest collections, largest solitaire collection , best priced guaranteed, bespoke jewellery , no making charges ,
4
List of words not to use for your brand copy
blood diamonds, cheap jewellery, affordable brand, affordable jewllery.
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