Explore

Learning about your Competition

View of DIRECT COMPETITION IN ADS

View of DIRECT COMPETITION IN ADS

Brand Website Link

Notes & Ad library link

Carat Lane

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https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=77179773544&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

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https://www.facebook.com/ads/library/?id=1220041475474400

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Blue Stone

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https://www.facebook.com/ads/library/?id=433797015074841

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https://www.facebook.com/ads/library/?id=1092579361602712

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Tanishq

Visual appeal, trust & aspiration

Candere

✨Get Ready to be the Showstopper✨

Grab our Exclusive Layered Necklace Collection and make an Unforgettable Style Statement.

Avail these Amazing Offers on your Purchase:

✨ Get upto 30% OFF on Diamond Prices

✨ Get upto 45% OFF on Making Charges of Gold Jewellery

Melora

Copy tone: Witty in a formal way, classy humour, attitude/exclusivity, jokes on couples/married life

(men will be men ad: anniversary was yesterday —→ 5 carat)

Style of font/size- how to communicate the messaging in the best way? what will work? what word to put in caps/offer or anything else?

Look & feel - luxurious, tiffany’s / Cartier

if wedding/jewellery is on your mind, fiona should be the first place to visit.

jewellery selection- personal process for everyone —→ storytelling

more traffic/inquiries,

focus: Appealing visual —→ offer/price —→ CTA

IMAGE- of a family jeweller but also transparent, blend of both organised seller & family jeweller, backed by tech, product consistency in quality, stick to a quality grade: transparency, get a lot of repeat orders of the same product, use reviews vigorously, build 1. awareness first 2. trust

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View of DIRECT COMPETITION IN EMAILS

View of DIRECT COMPETITION IN EMAILS

Brand website Link

Notes & Email newsletters brand references

Caratlane

Don’t miss any occasions, funnelling, product displayed in a good way

Bluestone

good subject lines in all

BrilliantEarth

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Price Point Positioning

Luxury

Fiona Diamonds

Premium

Affordable luxury

Mass market

Indirect Competitions

Indirect Competitions

Property

Value

Mention Indirect competition -

Other brands selling similar or different products to the same target audience (share links)?

Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos

We are the indirect competition. someone out there with a budget of 5L for a diamond, gets the diamond for 2L + the bag they wanted.

Rolex> diamond bracelet/watch

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Count

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