Explore

Learning about your Competition

View of DIRECT COMPETITION IN ADS

View of DIRECT COMPETITION IN ADS

Brand Website Link

Notes & Ad library link

Carat Lane

⁠

https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&view_all_page_id=77179773544&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

⁠

https://www.facebook.com/ads/library/?id=1220041475474400

⁠

Blue Stone

⁠

https://www.facebook.com/ads/library/?id=433797015074841

⁠

https://www.facebook.com/ads/library/?id=1092579361602712

⁠

Tanishq

Visual appeal, trust & aspiration

Candere

✨Get Ready to be the Showstopper✨ Grab our Exclusive Layered Necklace Collection and make an Unforgettable Style Statement. Avail these Amazing Offers on your Purchase: ✨ Get upto 30% OFF on Diamond Prices ✨ Get upto 45% OFF on Making Charges of Gold Jewellery

Melora

Copy tone: Witty in a formal way, classy humour, attitude/exclusivity, jokes on couples/married life (men will be men ad: anniversary was yesterday —→ 5 carat)

Style of font/size- how to communicate the messaging in the best way? what will work? what word to put in caps/offer or anything else?

Look & feel - luxurious, tiffany’s / Cartier

if wedding/jewellery is on your mind, fiona should be the first place to visit. jewellery selection- personal process for everyone —→ storytelling more traffic/inquiries, focus: Appealing visual —→ offer/price —→ CTA

IMAGE- of a family jeweller but also transparent, blend of both organised seller & family jeweller, backed by tech, product consistency in quality, stick to a quality grade: transparency, get a lot of repeat orders of the same product, use reviews vigorously, build 1. awareness first 2. trust

There are no rows in this table

⁠

View of DIRECT COMPETITION IN EMAILS

View of DIRECT COMPETITION IN EMAILS

Brand website Link

Notes & Email newsletters brand references

Caratlane

Don’t miss any occasions, funnelling, product displayed in a good way

Bluestone

good subject lines in all

BrilliantEarth

There are no rows in this table

⁠

Price Point Positioning

Luxury

Fiona Diamonds

Premium

Affordable luxury

Mass market

Indirect Competitions

Indirect Competitions

Property

Value

Mention Indirect competition - Other brands selling similar or different products to the same target audience (share links)? Eg. instead of wall art, someone may buy a clock. So clock is indirect competition to wall-art. GYM memberships vs weight-loss pills vs home videos

We are the indirect competition. someone out there with a budget of 5L for a diamond, gets the diamond for 2L + the bag they wanted. Rolex> diamond bracelet/watch

There are no rows in this table

Count

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.